Program Manager

We are looking for a Program Lead with experience in Marketing Mix Modeling (MMM) to help build and establish a new internal MMM capability within a global organization operating across 30+ markets.The existing MMM program is already live with an external modeling partner. Your role will be to lead the transition towards a hybrid operating model, taking ownership of the program strategy, governance, stakeholder engagement and business value of MMM.This is a build and transformation role, rather than a traditional project management position.

Responsibilities

Own the business vision, value case and strategic direction for MMM.Lead the end-to-end transition program, including milestones, dependencies, risks and delivery.Define business data requirements and coordinate with internal data teams and external partners.Act as the key interface between Marketing, Finance, country teams, Data and external modeling partners.Own the MMM learning agenda and ensure insights support senior business decision-making.Establish governance, reporting and steering processes.Drive resolution of program risks and issues.Support the recruitment and onboarding of the wider MMM team.Coordinate Data Scientists/Econometricians, vendor operations and marketing effectiveness specialists.Requirements10+ years of relevant industry experience.Strong understanding of Marketing Mix Modeling and econometrics, with the ability to challenge methodology, assumptions and results.Strong knowledge of media effectiveness, channel economics, diminishing returns and cross-channel interactions.Proven program/project management experience within a complex, matrixed organization.Excellent communication and stakeholder management skills, with the ability to influence senior stakeholders without formal authority.Strong financial and budget literacy, including business cases, forecasting and tracking spend.Fluent English.DesirableExperience building a new capability, function or program from limited existing structure.Experience within retail, FMCG or another complex multi-market environment.Experience running RFI/RFP processes or working with external modeling/analytics partners.The OpportunityA chance to help shape a global MMM capability across 30+ markets, influencing how marketing investment and effectiveness are understood at senior level.You won't simply be managing an existing program - you'll be helping build the strategy, operating model and governance around it.Details:12 month contract - (likely extend)Flexible remote working / hybrid x1 per week€105-115 per hour or €150-€170k per year grossInclusive of 25 days paid leave, pension, sick/parental cover, expensesThis is an interim payroll/secondment assignment (No ZZP)