Provider Relations & Marketing Liaison

About FernyFerny brings everyday gynecology and advanced fertility care together under one modern, compassionate healthcare brand. With multiple locations across New York City, we provide personalized care ranging from preventive gynecology and annual wellness visits to fertility testing, egg freezing, IUI, IVF, and advanced reproductive treatment.Position OverviewFerny is seeking a personable, organized, and motivated Provider Relations & Marketing Liaison to develop relationships with healthcare practices throughout New York City and help grow our provider referral network.This person will represent Ferny in the community, build trusted relationships with physicians and medical-office teams, and identify opportunities for coordinated patient care. The role will also support local marketing efforts by coordinating events and capturing short-form video and social media content with Ferny providers.The ideal candidate is polished, outgoing, resourceful, highly organized, and comfortable engaging physicians, practice managers, referral coordinators, and clinical staff.Key ResponsibilitiesProvider Relations and Referral DevelopmentDevelop and maintain relationships with primary care practices, urgent care centers, specialists, and other potential referral partners.Introduce healthcare practices to Ferny’s gynecology and fertility services.Manage an assigned territory and prioritized list of target practices.Conduct in-person outreach and maintain consistent follow-up with current and prospective referral partners.Coordinate physician introductions, educational meetings, lunches, dinners, and other relationship-building activities.Learn the needs of partner practices and identify opportunities for coordinated patient care.Gather feedback regarding referral processes, scheduling barriers, patient needs, and opportunities for collaboration.Represent Ferny at community events, medical networking opportunities, and local healthcare meetings.Account Management and Performance TrackingMaintain accurate records of outreach activities, contacts, meetings, follow-up items, and relationship status.Help develop and monitor a measurable provider referral pipeline.Track referral activity and partner engagement whenever operationally possible.Prepare updates on outreach activity, referral trends, opportunities, and barriers.Use performance data to prioritize outreach and strengthen referral relationships.Ensure all outreach and tracking activities comply with applicable healthcare, privacy, and marketing requirements.Marketing and Content SupportCoordinate with Ferny providers to record short educational and promotional videos.Organize filming topics, talking points, schedules, and locations.Record and perform basic editing of vertical video content for social media.Assist with physician introductions, educational videos, office tours, treatment explainers, photography, digital-signage presentations, and event content.Help maintain Ferny’s library of approved marketing assets.Support local promotions, office launches, educational events, provider dinners, and community partnerships.Ensure all content follows Ferny’s brand standards, consent procedures, patient privacy requirements, and clinical review process.QualificationsRequiredBachelor’s degree in marketing, communications, business, healthcare administration, public relations, or a related field—or equivalent professional experience.At least two years of experience in healthcare outreach, provider relations, medical or pharmaceutical sales, physician liaison work, account management, business development, or field marketing.Exceptional interpersonal, communication, and relationship-building skills.Strong organization, follow-through, and account-management abilities.Confidence initiating conversations and developing relationships within medical practices.Ability to work independently and manage multiple relationships, projects, and deadlines.Comfort recording short-form video and performing basic video editing.Familiarity with social media platforms and tools such as Canva, CapCut, Adobe Express, or similar applications.Proficiency with Google Workspace, Microsoft Office, CRM systems, or comparable tracking tools.Ability to travel throughout Manhattan and other New York City boroughs.PreferredExisting relationships with New York City medical practices or healthcare organizations.Experience in women’s health, fertility, gynecology, primary care, urgent care, or another referral-based healthcare environment.Experience coordinating physician events, educational programs, or community partnerships.Familiarity with HIPAA, healthcare marketing compliance, and patient privacy requirements.Experience working in a multi-location medical practice.Why Join Ferny?This is an opportunity to help build a provider network while supporting the growth of a differentiated women’s healthcare brand. You will work closely with Ferny’s leadership and physicians and have a visible impact on provider relationships, community awareness, referral development, and local marketing.Ferny is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace. Employment decisions are made without regard to any status protected by applicable law.