Company: Aprameya | Marketing Psychology & Neuromarketing
Location: Mumbai, Maharashtra | HybridDuration: 1–3 MonthsPosition: Psychology InternAbout AprameyaAt Aprameya, we explore the psychology behind why people think, feel, choose, and buy.We apply principles of consumer psychology, behavioural economics, and neuromarketing to help brands understand their audiences, build distinctive identities, and create more meaningful connections with consumers.We're looking for a curious Psychology Intern who wants to explore how human behaviour translates into real-world marketing, branding, and business strategy.What You'll DoConsumer Psychology Research: Understand consumer motivations, emotional triggers, buying behaviour, decision-making patterns, and brand perceptions.Brand Psychology Analysis: Analyse brands through a psychological lens, including their personality, positioning, messaging, and emotional appeal.Behavioural Research: Research concepts from cognitive psychology, social psychology, behavioural economics, and decision science that can be applied to marketing.Competitor Analysis: Study how brands communicate, influence consumer choices, build trust, and differentiate themselves in the market.Psychology-Driven Insights: Develop observations and strategic recommendations based on consumer behaviour and psychological principles.Prospect Research: Identify brands and businesses that could benefit from psychology-led branding and marketing strategies.Outreach & Communication: Assist in developing personalised brand pitches that demonstrate how psychology can improve a brand's communication and positioning.Industry Learning: Explore how psychological principles are applied across digital marketing, advertising, influencer marketing, e-commerce, and website experiences.Who Should Apply?Students or recent graduates pursuing Psychology, Applied Psychology, Organisational Psychology, Marketing Psychology, or related fields.Individuals genuinely curious about human behaviour, consumer decision-making, and brand perception.Candidates who enjoy research, critical thinking, observation, and connecting theoretical concepts with practical applications.Strong written communication skills and attention to detail.Comfortable conducting independent research and presenting ideas clearly.Willingness to learn, take initiative, and work in a collaborative environment.You don't need prior agency experience.
We value curiosity, analytical thinking, and the ability to look beyond the obvious.What You'll GainPractical exposure to applied consumer psychology and neuromarketing.Experience analysing real brands and identifying behavioural insights.An understanding of how psychology informs branding, positioning, advertising, and marketing strategy.Opportunities to contribute to live projects and build a relevant portfolio.Mentorship, collaborative learning, and exposure to the workings of a psychology-led marketing agency.Work Structure
Location: Mumbai, with a hybrid working arrangement.Commitment: Part-time or flexible arrangements may be discussed.Compensation: From the third month, compensation is performance-based, depending on contribution and performance.Please apply only if this structure aligns with your expectations.How to ApplyInterested candidates can apply through LinkedIn with their CV and a short note explaining why they want to explore the intersection of psychology and marketing.If you've ever wondered why people choose one brand over another, why certain advertisements stay with us, or how brands influence the way we think and feel, we'd love to hear from you.Aprameya — Understanding people.
Building better brands.