Public Communication and Social Media Specialist

Job Description:The Public Communication and Social Media Specialist supports the organization’s public image, external communications, and digital presence across relevant platforms and communication channels. The role contributes to developing and coordinating clear, relevant, and engaging content that reflects the organization’s identity and highlights its activities, achievements, services, and values to key audiences.The position covers a range of communication activities, including content development, social media management, brand representation, and monitoring communication performance. It also supports the continuous improvement of communication activities in alignment with the organization’s objectives and overall direction.Qualifications:Bachelor’s degree in communications, Public Relations, Marketing, Media, Journalism, Digital Marketing, or a related field.Relevant professional experience in public communication, social media, corporate communications, or a comparable role.Ability to develop and prepare professional content tailored to different audiences and communication platforms.Good understanding of major social media platforms, digital communication practices, and content management tools.Experience in coordinating and managing visual content, including photography, video production, and graphic design.Ability to coordinate and work effectively with creative agencies, design agencies, and relevant communication vendors.Key Responsibilities:Oversee external communications and brand presence: Maintain a clear and consistent organizational image across external communication channels and ensure messaging reflects the organization’s identity and values.Manage social media activities and online presence: Plan and coordinate content calendars, oversee publishing, engage with audiences, and follow platform performance and trends.Create and coordinate communication content: Develop engaging written and visual materials for digital platforms, websites, campaigns, events, presentations, and other communication needs.Coordinate communication initiatives and campaigns: Support the planning and execution of communication activities related to organizational projects, events, exhibitions, partnerships, programs, and key initiatives.Facilitate communication with key audiences and stakeholders: Support engagement with clients, partners, government entities, industry representatives, media, and other relevant audiences.Evaluate communication activities and content quality: Track engagement, performance, and audience feedback to identify areas for improvement, while ensuring content accuracy, confidentiality, required approvals, cultural awareness, and compliance with applicable policies and guidelines.Required Competencies:•   Content Writing and Editing.•   Strong communication and interpersonal skills.•   Knowledge of marketing and digital communication principles.•   Visual Communication and Storytelling.•  Attention to detail and commitment to maintaining brand consistency.•  Ability to manage multiple communication priorities and deadlines.