Public Relations and Communications Specialist

Public Relations & Communications Specialist - UAELocation: Dubai, UAE — HybridEmployment: Full-timeSeniority: Dependent on experienceAbout Luna PRLuna PR is a global, award-winning integrated communications consultancy operating at the intersection of emerging technology and modern finance. With deep roots in Web3 and capital markets, we work with disruptive companies across blockchain, artificial intelligence, fintech, robotics, tokenization, and energy infrastructure. Our clients range from high-growth startups to established enterprises, investors, governments, and major global events.The RoleWe are looking for an experienced Public Relations & Communications Specialist to join our Dubai team. This is a media-first, hands-on role for someone who understands what makes a story newsworthy, knows how to build genuine relationships with journalists, and can turn client developments, executive expertise, industry trends, and breaking news into meaningful media opportunities.You will work closely with Luna PR's account and strategy teams, taking responsibility for media strategy and execution across a portfolio of clients. You will be expected to understand each client's business and competitive landscape, identify the narratives they should own, and build the relationships required to put them into the right conversations.This role goes beyond distributing press releases. We are looking for someone who can proactively create opportunities when there is no announcement, react quickly to the news cycle, and position founders and executives as credible voices within their industries.Depending on experience, the successful candidate may also take greater responsibility for strategic counsel, senior client relationships, campaign leadership, and mentoring more junior members of the team.ResponsibilitiesOwn and execute media strategies across a portfolio of UAE, regional, and global client accounts.Build and maintain strong relationships with journalists, editors, producers, podcasters, creators, and other influential media contacts across the UAE, GCC, and international markets.Consistently pitch and secure earned media opportunities, including interviews, features, commentary, podcasts, contributed articles, and expert quotes.Identify proactive story angles rather than relying solely on client announcements and press releases.Monitor breaking news, industry trends, regulatory developments, funding activity, and emerging narratives to identify timely opportunities for clients.Understand each client's business, competitors, target audiences, and commercial objectives to recommend the narratives and media opportunities that matter.Develop media strategies around funding rounds, partnerships, product launches, executive appointments, research, market expansion, and other major announcements.Draft and refine pitches, press releases, media briefs, executive commentary, messaging documents, talking points, bylines, and thought leadership.Build executive profiles by identifying opportunities for founders and senior leaders to establish authority around relevant industry topics.Maintain active journalist relationships through regular meetings, introductions, briefings, and relationship-building beyond individual client pitches.Represent Luna PR and our clients at relevant conferences, media events, networking opportunities, and industry gatherings across the UAE.Support conference and event media strategies, including identifying attending journalists, securing interviews, coordinating media meetings, and maximizing opportunities before, during, and after events.Work closely with Luna PR's strategy and account teams to ensure media activity supports each client's wider positioning and communications objectives.Bring new ideas to accounts proactively — from emerging narratives and media targets to creative campaigns and timely commentary opportunities.Track media activity, coverage, journalist engagement, sentiment, and results and contribute insights to client reporting.Maintain a high standard of execution across multiple accounts while meeting deadlines and agreed deliverables.Depending on seniority, provide strategic counsel to clients, lead campaigns, and support the development of junior team members.What We're Looking ForProfessional experience in public relations, communications, journalism, or earned media, preferably within an agency or fast-paced communications environment.Strong understanding of the UAE and GCC media landscape, with international media experience highly valued.A demonstrated track record of securing meaningful earned media coverage.Existing relationships with journalists and media contacts across the UAE and wider region are highly valued.Strong news judgment and the ability to quickly identify what is genuinely newsworthy and how to build a compelling angle around it.Excellent written and verbal English communication skills; Arabic or additional languages are an advantage.Strong writing ability and confidence translating complex topics into clear, compelling narratives.Experience across technology, fintech, financial services, Web3, digital assets, AI, venture capital, robotics, energy infrastructure, or other disruptive technologies is highly beneficial.Comfortable communicating with founders, CEOs, investors, government stakeholders, and other senior executives.Highly proactive and able to create opportunities rather than waiting for announcements or instructions.Comfortable managing several accounts and fast-moving news cycles simultaneously.Strong organization, ownership, and attention to detail.Comfortable working within a global organization and collaborating across the Middle East, Europe, Asia, and U.S.Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent professional experience.How We WorkThis is a hybrid role based in Dubai. We value flexibility, but we also believe being present matters — particularly when it comes to building media relationships, attending industry events, meeting clients, and collaborating with the team.Our specialist PR team works closely with account and strategy leads. Strategy teams oversee the broader client relationship and positioning, while specialists bring deep media expertise, journalist relationships, and execution.The level of responsibility within the role will reflect the experience of the successful candidate. We are open to candidates at different stages of their PR careers, provided they demonstrate strong media instincts, ownership, and the ability to deliver results.We are looking for someone who understands that great PR is not simply about securing coverage. It is about understanding where an industry conversation is going, positioning clients within it, and building the relationships and credibility that keep them there.