Public Relations Manager, Beauty

PR Manager, BeautyFull time, 100k SalariedDTLAHybrid, WFH on FridayCandidates MUST have prior experience working with a beauty brand.leading lifestyle communications agency is seeking an experienced PR Manager to support a diverse portfolio of beauty, wellness, and lifestyle brands. This role will serve as a PR generalist, developing and executing communications strategies, strengthening media and influencer relationships, and supporting launches, events, and brand activations.The ideal candidate has a strong understanding of both traditional PR and influencer marketing, with a proven ability to secure consistent media coverage, develop creative programming, and manage multiple client priorities in a fast-paced agency environment.This is a mid-level management opportunity for someone who is highly organized, proactive, collaborative, and confident working directly with clients, media, creators, and internal teams.What You'll DoDevelop and execute PR strategies across a portfolio of beauty, wellness, and lifestyle brandsBuild and maintain strong relationships with editors, journalists, creators, tastemakers, VIPs, and industry contactsIdentify opportunities for earned media, influencer partnerships, product seeding, events, and brand activationsDevelop press materials including pitches, press releases, key messaging, briefing documents, FAQs, and media materialsConsistently identify and secure relevant media placements across print, digital, broadcast, and social platformsDevelop creative influencer programming, including paid and organic partnerships, gifting, collaborations, and event integrationsManage influencer campaigns from concept through execution, including outreach, negotiations, contracts, timelines, and deliverablesCreate influencer briefs and content guidelines that align with brand objectives and campaign strategyIdentify and secure media and talent for events, launches, mailers, seeding initiatives, and other brand momentsSupport media outreach and attendance for virtual and in-person eventsPartner with senior team members on larger PR strategies, campaigns, activations, and special projectsWork closely with junior team members to ensure timelines, deliverables, placements, and reporting stay on trackAssist with client meetings, presentations, events, and day-to-day account managementPrepare agendas, meeting notes, reports, recaps, and other account materialsHelp onboard and mentor junior team members as neededStay current on beauty, wellness, entertainment, pop culture, media, and social trendsWhat We're Looking For4–5+ years of PR, influencer marketing, or communications experience, ideally within an agency environmentExperience working with beauty, wellness, fashion, lifestyle, or consumer brandsStrong existing media and influencer relationshipsProven experience developing and executing influencer campaigns across both paid and organic programsExperience with influencer negotiations, contracts, timelines, and campaign managementStrong understanding of Instagram, TikTok, YouTube, and emerging social platformsAbility to understand social KPIs, trends, and best practicesExcellent written and verbal communication skillsStrong pitching, storytelling, and relationship-building abilitiesHighly organized with the ability to manage multiple accounts and competing deadlinesComfortable working in a fast-paced, entrepreneurial, and collaborative environmentConfident, positive, proactive approach with strong attention to detailBachelor's degree in PR, Marketing, Communications, or a related field preferredProficiency with Google Workspace and PR/media monitoring and influencer management platformsGenuine passion for beauty, wellness, pop culture, and the evolving media landscape

Location: Los Angeles, hybrid with WFH on Friday