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Public Relations Manager

Salt · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

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Public Relations Manager (PR)Location: Abu Dhabi, UAEAbout the CompanyOur client is an Abu Dhabi-based large growing conglomerate focused on building, developing and scaling businesses and platforms across a range of sectors, looking to build an inhouse agency. As the organisation continues to grow, they are looking for a Public Relations Manager to lead the company's PR activity, strengthen its external profile and build its reputation across the UAE and wider region.This is a hands-on role for a strong PR professional who can develop and execute proactive PR strategies, build meaningful media relationships and identify opportunities to position the company, its leadership and its portfolio of businesses in the right conversations.The RoleAs Public Relations Manager, you will take ownership of the company's day-to-day PR activity, working closely with senior stakeholders to develop compelling stories and translate business priorities into strong external communications.You will be responsible for building relationships with relevant media, securing quality coverage, managing corporate announcements and supporting PR activity around key launches, partnerships, events and activations.The role requires someone who is commercially minded, highly proactive and confident working in a fast-paced environment where priorities can evolve quickly.Key ResponsibilitiesDevelop and execute proactive PR strategies aligned with the company's wider business objectivesBuild and maintain strong relationships with local, regional and international mediaIdentify relevant media opportunities, news angles, interviews, speaking opportunities and thought-leadership opportunitiesDevelop press releases, media announcements, briefing documents, talking points, Q&As and other PR materialsManage day-to-day media enquiries and coordinate responses with internal stakeholdersWork closely with senior leadership to develop executive positioning and increase leadership visibilityDevelop and communicate compelling stories around the company's businesses, platforms, partnerships, investments, launches and milestonesLead PR activity around major company announcements, launches and new initiativesSupport the PR strategy around key events, conferences, exhibitions and activations, using these opportunities to generate meaningful media coverage and wider visibilityCoordinate media attendance, interviews, briefings and press activity around key events and activationsWork closely with internal marketing, social and content teams to ensure PR activity is amplified across relevant channelsIdentify opportunities to generate ongoing PR momentum rather than relying solely on reactive announcementsManage external PR agencies, suppliers and partners where requiredMonitor media coverage, sentiment and share of voice and provide regular reporting and recommendationsSupport reputation and issues management, including reactive communications where requiredStay up to date with the UAE and regional media landscape, identifying emerging trends, relevant conversations and opportunities for the businessEnsure all external communications are consistent, accurate and aligned with the company's positioning and reputationAbout You5+ years of experience in PR, public relations or communications, ideally within an agency, corporate, holding company, investment business or high-profile organisationStrong experience in proactive PR and media relationsAn established network of media contacts across the UAE and ideally wider MENAProven experience securing quality media coverage and creating PR opportunitiesExperience working on corporate communications, business announcements, launches, partnerships and executive profilingExperience supporting PR around events, activations and major business momentsExcellent written and verbal communication skillsStrong storytelling ability, with the confidence to turn business developments into compelling PR narrativesComfortable working with senior stakeholders and advising on messaging and positioningHighly organised with the ability to manage multiple projects, stakeholders and deadlinesProactive, commercially minded and comfortable working in a fast-paced and evolving environmentStrong attention to detail and a high level of ownershipUAE experience is highly desirableArabic language skills would be an advantageWhat We're Looking ForWe are looking for a PR professional first and foremost - someone who understands how to build reputation, create compelling stories and generate meaningful media visibility.The successful candidate will be confident operating at both a strategic and hands-on level, from developing PR plans and identifying opportunities through to writing press materials, managing media relationships and delivering campaigns.Experience across events and activations is important, but this is fundamentally a PR-led position for someone who can use key events, launches and business moments to create wider media impact.