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PUBLIC RELATIONS MANAGER /COOPORATE AFFAIRS

Sunda International · Dar es Salaam, Tanzania

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Key ResponsibilitiesA. Public Relations & CommunicationDevelop and execute PR, communication, and visibility strategies.Prepare press releases, speeches, company updates, and media statements.Build and maintain relationships with media houses, journalists, and influencers.Lead crisis communication and reputation protection.Ensure consistent branding and messaging across all platforms.B. Corporate Branding & VisibilityStrengthen corporate identity through branding campaigns, CSR, events, and exhibitions.Manage all digital communication, including social media, website, and online content.Oversee production of PR, marketing, and sales materials (brochures, corporate profiles, videos, product sheets).C. Business Development & Stakeholder Engagement Identify, attract, and develop new business opportunities through networking, research, and market intelligence.Build strong relationships with key stakeholders including government bodies, regulators, strategic partners, business associations, communities, and clients.Represent the company at external meetings, industry events, conferences, and forums.Maintain active engagement with potential partners to support business growth and expansion.Provide communication insights to management on stakeholder needs, risks, and emerging opportunities.Strengthen community relations through CSR and public engagement initiatives.D. Sales Support & Commercial CommunicationSupport the sales department with communication materials, presentations, proposals, and marketing tools.Participate in client meetings and assist in deal-closing activities through strong communication support.Assist in product launches, promotions, and market-entry programs with effective PR strategies.Provide customer and market feedback that helps improve sales performance and product positioning.E. Events & Corporate ActivitiesPlan and coordinate exhibitions, product activations, corporate events, and press conferences.Manage VIP visits, protocol, customer events, and public engagements.F. Monitoring, Reporting & ComplianceTrack KPIs for PR impact, brand visibility, stakeholder engagement, and opportunities generated.Prepare monthly management reports summarizing PR results, opportunities created, and sales support.Ensure compliance with corporate brand standards and regulatory communication guidelines.Manage communication and PR budgets efficiently.Qualifications & ExperienceBachelor’s degree in public relations, Communications, Marketing, Business Administration, or related field.5+ years' experience in PR, Corporate Communications, Sales Support, or Business Development.Strong background in media relations, stakeholder management, and commercial communication.Proven ability to identify and develop new business opportunities.Experience in corporate, FMCG, telecom, NGO, or large enterprise environments is an advantage. Key CompetenciesExcellent communication, writing, and presentation skills.Strong business acumen with understanding of sales strategies.Strong relationship-building and stakeholder engagement skills.Ability to identify new opportunities and convert them into leads.Digital and social media communication skills.Creativity in branding, campaigns, and public awareness strategies.Ability to manage multiple deadlines under pressure.