Public Relations Specialist

Ready to elevate the standard of brand narrative and media excellence in the automotive industry?We are seeking a dedicated PR & Media Relations Specialist / Senior Specialist to streamline our corporate storytelling, elevate our upcoming vehicle launches, and optimize brand reputation across all communication channels. In this pivotal role, you will act as the key driver of our brand equity and crisis readiness, seamlessly bridging the gap between Headquarters, Tier-1 automotive media, and our audiences to maximize market visibility and brand loyalty.ResponsibilitiesCorporate & Product PR (60%): Develop and execute comprehensive PR strategies for new vehicle launches, promoting advanced powertrain technologies (e.g., DM-i, Blade Battery) to drive product desire. Concurrently drive corporate profiling to build trust in brand infrastructure and long-term sustainability. Manage top-tier Car Bloggers and tech influencers to secure positive, in-depth product narratives.Automotive Media Relations (30%): Serve as a key point of contact for automotive and business media. Draft and distribute highly precise press releases and media kits. Coordinate major media activities under the guidance of the Marketing Manager, including Media Test Drives, Press Conferences, and regional Press Event.Crisis Monitoring & Mitigation (Integrated): Continuously monitor digital platforms for negative sentiment or misinformation regarding products or the corporate brand. Formulate rapid-response statements and alignment strategies with the Marketing Manager to safeguard BYD's reputation.CSR Support (10%): Coordinate localized corporate social responsibility (CSR) initiatives, focusing on green energy and community engagement, and publicize outcomes to reinforce BYD’s leadership in New Energy Vehicles (NEVs).QualificationsExperience: Minimum 3–5 years of professional PR experience, with at least 2 years specifically within the Automotive Industry (either brand-side or leading an automotive PR agency account).Core Competencies: Proven track record in launching automotive products and managing product-related narratives. Strong, established connections with Thai automotive editors, journalists, and key tech/lifestyle KOLs.Communication Skills: Exceptional strategic writing and storytelling capabilities in both Thai and English (Business Proficiency required).Crisis Management: Sharp problem-solving skills under pressure and a strong understanding of modern digital crisis management.Working HoursMonday to Friday, 8:30 AM – 5:30 PM (1-hour lunch break)Work LocationInterchange21 Building, Watthana, Bangkok (BTS Asoke, MRT Sukhumvit)If you are a strategic and highly motivated professional ready to shape the future of the automotive customer experience, we invite you to connect with us.Ready to drive your career forward? Apply Now!