Public Relations Specialist

Role Description The Public Relations Specialist at Hitbox Creative Studio is a full-time, on-site role based in Purwokerto. This role is responsible for planning and executing PR strategies that strengthen the studio’s brand, manage its public image, and support key campaigns and initiatives. Daily activities include drafting and distributing press releases, preparing media kits, organizing interviews, and coordinating events or announcements. The specialist will build and maintain relationships with journalists, influencers, and media outlets, monitor coverage, and respond to media inquiries in a timely and professional manner. The role also involves developing strategic communication plans, creating talking points and key messages, collaborating with internal teams to ensure consistent brand messaging, and tracking PR performance to recommend improvements.Qualifications Strong foundation in Public Relations and Strategic Communications, with the ability to develop and implement effective PR plans.Proficiency in writing and managing Press Releases, including clear, engaging, and accurate messaging tailored to different audiences.Excellent Communication skills, both written and verbal, with the ability to present ideas clearly and collaborate across teams.Experience in Media Relations, including building and maintaining networks with journalists, editors, and influencers.Ability to analyze PR outcomes, monitor media coverage, and report on key metrics to inform future strategies.Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines on-site.Attention to detail and sound judgment in managing sensitive information and reputational risk.Bachelor’s degree in Public Relations, Communications, Marketing, or a related field, or equivalent practical experience.Experience in creative, media, or agency environments is an advantage.Fluency in English and Indonesian, with cultural awareness relevant to local and national media landscapes.