Quality Assurance Executive

We are looking for a detail-oriented and process-driven Quality Control Executive – Lead Management to oversee the complete lead management cycle, from the initial marketing-generated lead through prequalification, sales assignment, follow-up, and final CRM updates.The role will be responsible for ensuring that leads are accurately captured in Zoho CRM, handled within defined timelines, properly qualified and assigned, and consistently followed up by the Sales team. The successful candidate will work closely with Marketing, Prequalification, and Sales to identify process gaps, maintain data quality, and improve overall lead management efficiency.

Key Responsibilities

Monitor and verify that all marketing-generated leads are accurately captured and recorded in Zoho CRM.Conduct regular quality checks on lead information, source, status, ownership, and activity updates.Monitor the Prequalification Team to ensure leads are contacted, responded to, and qualified within the required timelines.Ensure qualified leads are promptly and correctly assigned to the relevant Sales team or salesperson.Monitor Sales team activity to ensure leads are contacted, followed up, and updated appropriately in the CRM.Track unattended, delayed, incorrectly assigned, or inactive leads and escalate them to the relevant team or manager.Review lead movement through different stages of the sales funnel and identify bottlenecks or process gaps.Ensure all lead-related activities, follow-ups, comments, and status changes are properly documented in Zoho CRM.Maintain high standards of CRM data accuracy, completeness, and consistency.Prepare regular lead performance, response-time, follow-up, and conversion reports for management.Coordinate with Marketing, Prequalification, and Sales teams to resolve lead-related issues.Identify recurring process gaps and recommend practical improvements to lead management workflows.Support the implementation and monitoring of lead-handling standards, KPIs, and turnaround times.Conduct periodic audits of CRM records and provide actionable feedback to relevant teams.

Requirements

3+ years of experience in Quality Control, Lead Management, Sales Operations, Marketing Operations, CRM Management, or a similar role.Strong hands-on experience with Zoho CRM or other CRM platforms.Good working knowledge of Microsoft Excel or Google Sheets, including reporting and data analysis.Strong attention to detail and ability to identify discrepancies and process gaps.Excellent organizational, coordination, and communication skills.Ability to monitor multiple teams and follow up on pending actions effectively.Strong analytical and reporting skills.Ability to work with deadlines, KPIs, and response-time targets.Experience in a sales-driven or lead-generation environment will be an advantage.Role Outcome:The successful candidate will ensure that every marketing-generated lead is accurately captured, promptly contacted, properly qualified, correctly assigned, and consistently followed up, with all activities and outcomes accurately recorded in Zoho CRM.The role will contribute to improving lead response time, CRM data quality, sales follow-up discipline, lead conversion processes, and overall accountability across Marketing, Prequalification, and Sales teams.