Regional Beverage Expert

Regional Beverage Expert & Studio Manager — Middle East & South Asia MONIN Middle East DMCC · Dubai, UAE · Full-time · On-site + significant regional travel (50% travel)MONIN sells flavour. Flavour becomes commercial reality when someone turns it into a drink an owner can profit from, a customer craves, a bartender wants on their menu and a barista wants behind their counter.That translation is this role. You will create and launch local hero drink concepts and train the craft of beverage making across the Middle East & South Asia — working with our distributor partners, coffee chains, hotel and restaurant groups, and the trade professionals who serve thousands of outlets every day.You will be based in Dubai, with our regional beverage studio as your home base, and you will spend around half your time on the road across the region.What you'll doCreate signature drink concepts adapted to each market and channel — bar, coffee, QSR, hotels, restaurants — with full recipe specs, costing and visual assets.Lead training and masterclasses for trade professionals, distributor sales teams and key accounts, from small groups to large audiences.Support and certify our partners' brand ambassadors across the region, sharing tools, standards and best practice.Deliver brand activations and trade events, and turn what you see in market into structured insight for our Sales, Trade Marketing and Innovation teams.Run our Dubai beverage studio — stocked, compliant and ready for tastings and client sessions at all times.What we're looking for5–8 years in beverage roles, including a senior position in bar, coffee or beverage management.A live portfolio of drinks you have created, and a visible track record — competitions, signature menus, listings or recognised craft programmes. Credibility across both bar and coffee is a real advantage.A natural trainer: you can teach a beginner and a ten-year veteran with equal credibility.Commercial instinct — you think in margins, menu economics and listing potential, not only in flavour.Genuine appetite for regional travel, around 50% of your time, with the passport and visa flexibility our markets require.Strong personal organisation. This role runs many workstreams in parallel and there is no team beneath you — you set your own agenda and deliver independently.Fluent English. Arabic or another regional language is a strong advantage.Regional experience is welcome but not required. Curiosity, pattern recognition and the discipline to read a new market quickly matter more.What we offerCompetitive tax-free salary, medical insurance and annual home-leave flights.All business travel covered.A dedicated beverage studio in Dubai and the MONIN portfolio behind you.Membership of MONIN's international Beverage Expert community, with a direct line into how our products and standards develop globally.A genuinely regional platform, at a moment when this market is one of the most exciting in the world for beverage.How to applyApply here, and in your message tell us about one drink you created and why it worked commercially. That's the part we'll read first.