Regional PR & Events Marketing Manager

1. Public Relations StrategyDevelop and execute annual and campaign-based PR strategies aligned with business objectives.Draft press releases, media kits, executive speeches, and product narratives.Manage local PR agency relationships and evaluate performance.Monitor share of voice, media coverage quality, and sentiment analysis.2. Media Relations & In-House CapabilityLeverage existing UAE automotive media network.Build and maintain strong relationships with tier-1 automotive, lifestyle, and business media.Establish in-house media capability to reduce agency reliance over time.Organize media roundtables, press conferences, and interviews.3. KOL & Influencer StrategyDevelop influencer and KOL collaboration frameworks.Identify, onboard, and manage automotive, tech, and lifestyle influencers.Lead vehicle seeding programs and review management.Track performance metrics (reach, engagement, conversions).4. Events & Experiential MarketingPlan and execute:Vehicle launchesMedia drivesAuto show participationEvent PartnershipsCustomer engagement eventsManage end-to-end event planning and execution (concept, production, logistics, budget control).Ensure premium brand experience alignment.Coordinate cross-functionally with product, sales, and HQ teams.5. Regional Support & GovernanceProvide PR guidance to regional distributors.Align messaging with global brand positioning.Support regional launches and press coordination.Maintain crisis communication readiness plan.