Regional Sales Manager

Company Description Testyum Products and Services Pvt Ltd is a growing food manufacturing company specializing in gram flour and namkeen mixtures. Our products are currently available in three districts across West Bengal, and we are in the process of expanding to all districts in the state. The company is focused on delivering consistent quality and taste to a broad customer base through its expanding distribution network. This growth creates opportunities for team members to take on responsibility, contribute to market expansion, and develop their careers in a dynamic environment.Role Description The Regional Sales Manager is a full-time, on-site role based in Siliguri. This position is responsible for driving sales growth across assigned districts in West Bengal by developing and executing regional sales plans, managing distributor and retailer relationships, and ensuring effective coverage of all key markets. Day-to-day responsibilities include identifying new business opportunities, overseeing sales targets, monitoring market trends and competitor activities, and coordinating promotional activities in collaboration with marketing and operations teams. The Regional Sales Manager will also lead and mentor the regional sales team, provide regular performance reporting, and ensure adherence to company policies, pricing, and service standards. The role requires frequent field visits, active engagement with trade partners, and a strong focus on building a sustainable and profitable regional presence.Qualifications Proven experience in regional or territory sales management, preferably in FMCG or food products.Strong skills in sales planning, channel development, and relationship management with distributors and retailers.Ability to analyze sales data, track performance against targets, and prepare clear, action-oriented reports.Effective communication, negotiation, and presentation skills, with the ability to influence stakeholders.Experience leading and coaching sales teams, including setting goals, monitoring progress, and providing feedback.Good understanding of the West Bengal market; prior experience in Siliguri or nearby regions is an advantage.Comfort with field work, regular travel within the region, and working in fast-paced, growth-focused environments.Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is a plus.Proficiency in basic computer applications (MS Office) and familiarity with sales tracking or CRM tools.Commitment to ethical business practices and adherence to company policies and regulatory requirements.