Regional Sales Manager

Company Description BevFood Trading (Cambodia) Co., Ltd. is a Cambodia-incorporated company engaged in the wholesale and retail sales of food, beverages, and tobacco products. As part of a broader regional network, the company focuses on delivering quality consumer goods to diverse markets within Cambodia. It is fully owned by BEVFOOD HOLDINGS PTE LTD, a Singapore-incorporated parent company, providing strong corporate backing and regional expertise. This structure offers team members exposure to international business practices while serving local customers. The company values ethical trading, operational efficiency, and sustainable growth in the fast-moving consumer goods sector.Role Description The Regional Sales Manager is a full-time, on-site role based in Kratie, responsible for driving sales performance and market growth within the assigned region. On a day-to-day basis, this role oversees regional sales operations, manages and coaches the sales team, and sets clear sales targets and action plans. The Regional Sales Manager conducts market visits, builds and maintains relationships with key customers and distributors, and negotiates pricing and promotional activities. This role monitors sales data, prepares regular performance reports, and collaborates with management to develop strategies for increasing revenue and market share. The position also coordinates with logistics and finance teams to ensure timely delivery, accurate invoicing, and adherence to company policies and compliance standards.Qualifications Strong regional sales management experience in FMCG or related industries, including team leadership, target setting, and performance monitoring.Demonstrated ability in customer relationship management, negotiation, and account development with wholesalers, retailers, and distributors.Experience in market analysis, sales forecasting, and territory planning to support data-driven decision-making.Proficiency in basic business software (e.g., spreadsheets, presentations, CRM tools) and reporting to communicate results clearly.Relevant bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.Strong communication and interpersonal skills, with the ability to work collaboratively across departments and with diverse stakeholders.Proven ability to work on-site in a regional setting, travel within the territory as needed, and adapt to local market conditions.Experience in the Cambodian market and knowledge of local regulations and distribution channels is an advantage.