Regional Sales Manager

Company Description APU is Mongolia’s premier beverage company, operating since 1924 and recognized for its strong portfolio of leading national brands. Originally state-controlled, APU is now a privately owned, publicly listed company on the Mongolian Stock Exchange, and has evolved into one of the most technologically advanced beverage producers in the country. The company employs over 1,000 professionals who are dedicated to producing top-quality beverages using some of the purest natural resources available. With a reputation for superb quality and innovation, APU is positioned to expand its presence and bring Mongolian beverage brands to global markets.Role Description The Regional Sales Manager is a full-time, on-site role based in Ulaanbaatar Hot, Mongolia. This role is responsible for managing and growing sales within an assigned region by developing and executing sales plans, building strong relationships with distributors, retailers, and key accounts, and ensuring effective brand representation in the market. The Regional Sales Manager monitors sales performance and market trends, prepares regular reports and forecasts, and collaborates with marketing and operations teams to optimize promotions, product availability, and customer service. Day-to-day activities include visiting customers, leading and coaching regional sales teams, negotiating contracts and pricing, and implementing initiatives to achieve revenue, volume, and profitability targets while upholding APU’s quality and brand standards.QualificationsProven regional or territory sales management experience in FMCG, beverages, or a related industry, with a track record of meeting or exceeding sales targets.Strong skills in sales planning, forecasting, and performance analysis, with the ability to use data and market insights to drive decisions.Demonstrated ability to build and maintain relationships with distributors, retailers, and key accounts, including negotiation and contract management skills.Experience leading, coaching, and developing sales teams, including setting objectives, monitoring results, and providing constructive feedback.Knowledge of trade marketing, in-store execution, and route-to-market strategies to support brand visibility and product availability.Excellent communication and presentation skillsHigh level of organization, time management, and problem-solving abilities, with capacity to work independently in a dynamic, field-based environment.Proficiency with sales reporting tools and office software (e.g., CRM systems, Excel, PowerPoint) for planning, tracking, and reporting.Bachelor’s degree in Business, Marketing, Management, or a related field; advanced qualifications are an advantage.Willingness to travel frequently within the assigned region and occasionally within Mongolia, and to work flexible hours as business needs require.