Regional Sales Marketing Manager

Company Description Shenzhen Haimengtong International Trade Co., Ltd. (HAI MENG TONG) is an international trading company headquartered in Shenzhen, China and proudly part of the Trans Seabulk Group, with operations in the UAE, India, Uganda, and Kenya. The company specializes in the global trade and export of construction materials, heavy machinery, commercial vehicles, industrial equipment, steel products, and infrastructure project supplies, serving large-scale projects across Africa and other regions. HAI MENG TONG offers both brand-new and premium quality used equipment from internationally recognized manufacturers, all meeting strict global quality and safety standards. The company provides comprehensive international trade services, including global import/export, project procurement, OEM and private label solutions, and worldwide shipping and logistics. Guided by integrity, quality, and customer satisfaction, HAI MENG TONG focuses on building long-term partnerships with clients involved in infrastructure, mining, energy, and construction projects worldwide.Role Description The Regional Sales Marketing Manager is a full-time, on-site role based in Nairobi County, Kenya. This role is responsible for driving regional sales growth, developing and executing marketing strategies, and expanding the customer base for construction materials, heavy machinery, and related products across East Africa and neighboring markets. Day-to-day activities include identifying new business opportunities, managing key accounts, leading negotiations, and coordinating with suppliers and internal teams to ensure timely delivery and customer satisfaction. The manager will plan and implement regional marketing campaigns, conduct market research, analyze sales performance, and prepare regular reports and forecasts. The role also involves representing the company at industry events, building strong relationships with clients and partners, and ensuring that all sales and marketing activities align with company standards and local regulations.Qualifications Strong regional sales and business development skills, including lead generation, pipeline management, and key account management.Proficiency in marketing strategy, campaign planning, and brand positioning within B2B or industrial sectors.Solid knowledge of international trade practices, contract negotiation, and logistics coordination (FOB, CFR, CIF).Experience with construction, heavy machinery, commercial vehicles, or infrastructure-related products is highly beneficial.Excellent communication, presentation, and relationship-building skills with the ability to work cross-culturally.Analytical skills for market research, competitive analysis, and sales performance reporting.Bachelor’s degree in Business, Marketing, International Trade, or a related field; a relevant postgraduate qualification is an advantage.Proven experience in a regional sales or marketing management role, preferably within East Africa or similar emerging markets.Strong organizational skills, ability to work independently