Research & Inights Manager - AdTech

Research & Insights Manager | AdTech London | HybridWe’re partnering with a fast-growing global digital media and advertising technology business to hire an Insights & Research Manager. This is a brilliant opportunity for someone who enjoys sitting at the intersection of audience insight, research, media and commercial strategy. You’ll take ownership of audience, market and brand research, turning complex data into compelling insights that help shape client briefs, pitches, campaign strategy and new business opportunities. The roleYou’ll work closely with Sales, Strategy, Marketing and Creative teams, with responsibility for: Leading bespoke audience, market and client research projects from brief through to analysis and presentation.Designing surveys and questionnaires, defining target audiences and applying robust research methodologies.Using platforms such as GWI, YouGov and other audience/research tools to uncover consumer behaviours, attitudes and trends.Developing audience profiles and segmentation to strengthen client briefs, pitches and commercial proposals.Supporting brand tracking and campaign effectiveness research, including pre/post studies and analysis of key brand metrics.Turning complex datasets into clear, engaging client-facing stories and strategic recommendations.Partnering with Sales on RFPs, briefs, proactive pitches and wider client growth opportunities.Contributing to proprietary research, thought leadership and market intelligence. What we’re looking forYou’ll ideally have experience within media, advertising, AdTech, an agency or research/insights business, with a strong understanding of audience and consumer behaviour.We’re particularly interested in people with hands-on experience across GWI, YouGov or similar research platforms, alongside survey design, quantitative analysis, research methodology and/or brand tracking. Just as importantly, you’ll be commercially minded and confident presenting your findings. This isn't a role focused purely on reporting data, you'll need to understand what the data means, why it matters and how it can be turned into a compelling recommendation for clients and commercial teams. It’s a broad, visible role with the opportunity to help shape and develop the business’s UK research and insights proposition, while working closely with senior commercial stakeholders across the organisation.Apply within or get in touch on alex@round8.com to find out more.