Retail Brand Marketing Executive

Role Summary

The Executive - Retail Brand Marketing supports the planning, development, design, and execution of marketing campaigns across the business. The role is responsible for developing marketing materials, creating and adapting creative assets, and translating campaign concepts into production-ready designs, technical drawings, and 3D visualizations. The incumbent also oversees the implementation of in-store marketing assets, coordinating with internal stakeholders and external vendors to ensure campaigns are delivered on time, within budget, and in line with brand standards.

Key Responsibilities

1) Marketing & Campaign Execution

• Support the planning and execution of integrated marketing campaigns, product launches, seasonal promotions, and brand awareness initiatives.
• Develop marketing materials, including original artwork where required, and adapt approved Key Visuals (KVs) across multiple marketing channels.
• Ensure all marketing materials are aligned with brand guidelines, campaign objectives, and customer experience standards.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Monitor campaign execution and recommend improvements based on campaign performance and business needs.2) Design & Implementation
• Create technical drawings, printable artwork, 3D renderings, and visualizations for POSM, in-store branding, and experiential marketing elements.
• Translate creative concepts into production-ready designs that meet both functional and aesthetic requirements.
• Prepare production specifications and technical documentation for fabrication and installation.
• Coordinate the production, implementation, and installation of POSM, signage, displays, and campaign materials across retail locations.
• Review production samples and completed installations to ensure quality, accuracy, and compliance with approved designs.
• Coordinate with vendors and installation teams to ensure timely delivery and successful execution of marketing campaigns.
• Maintain organized artwork files, technical drawings, and production documentation.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Visual Communication, Multimedia Design, Architecture, Interior Design, or a related field
• Experience in developing marketing materials, technical drawings, 3D visualizations, and coordinating production and installation activities.
• Knowledge of retail brand marketing and integrated campaign execution.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and 3D visualization software.
• Ability to create original artwork, technical drawings, printable files, and 3D renderings.
• Understanding of POSM production, signage, fabrication, and retail implementation.
• Strong project coordination, vendor management, and stakeholder management skills.
• Excellent communication, organizational, and problem-solving abilities.
• Strong attention to detail with the ability to deliver accurate production-ready artwork.
• Ability to manage multiple projects while meeting deadlines.