Retail Marketing Manager

Role Overview Support the Retail Marketing Manager in planning, coordinating, and executing TV retail marketing activities across key retail channels. The role will be responsible for ensuring strong in-store execution, promoter management, retailer coordination, and timely implementation of retail marketing plans.The ideal candidate should have good experience in consumer electronics, preferably TV/Home Appliances or a related retail category, with strong knowledge of retail operations and retailer relationships. Key Roles & Responsibilities 1. Retail ExecutionCoordinate and monitor the execution of TV retail marketing activities across key retailers and stores.Ensure product displays, branding, POSM, promotional materials, and in-store visibility are implemented according to company guidelines.Conduct regular store visits to monitor execution quality, product display, competitor activities, and overall retail conditions.Identify execution gaps and coordinate corrective actions with internal teams, agencies, promoters, and retailers.Support new product launches, promotional campaigns, and seasonal retail activities.2. Retail Planning & CoordinationSupport the Retail Marketing Manager in preparing monthly, quarterly, and campaign-based retail execution plans.Coordinate store prioritization, display requirements, promotional activities, and deployment schedules.Follow up with agencies, vendors, sales teams, and retailers to ensure activities are completed according to agreed timelines.Maintain accurate trackers for retail activities, store deployment, branding, fixtures, POSM, and promotional execution.Support preparation of retail marketing reports, presentations, and management updates.3. Promoter ManagementSupport the management and daily coordination of the TV promoter team.Monitor promoter attendance, performance, productivity, sales achievement, and store coverage.Coordinate promoter allocation and deployment based on business priorities and store requirements.Support promoter training on products, promotions, sales approach, and retail execution standards.Work closely with the promoter agency to address manpower, attendance, performance, and operational issues.Consolidate promoter feedback and market insights and highlight key issues to management.4. Retailer Relationship ManagementMaintain strong working relationships with key retailer contacts, store managers, and retail operations teams.Coordinate day-to-day retail marketing requirements and follow up on agreed activities.Support discussions related to display locations, branding opportunities, promotional visibility, and store-level execution.Work closely with the Sales/Key Account teams to ensure alignment between commercial activities and retail execution.Escalate major retail issues or opportunities to the Retail Marketing Manager when required.5. Market & Competitor MonitoringMonitor competitor retail activities, promotions, displays, pricing communication, promoter activities, and new product launches.Provide regular market intelligence and store-level feedback to the Retail Marketing and Sales teams.Identify opportunities to improve TV visibility, customer engagement, and competitive presence within retail stores.6. Reporting & AdministrationPrepare regular retail execution reports including store visits, promoter performance, campaign status, and competitor activities.Maintain accurate records of retail assets, fixtures, branding materials, and deployment status.Support budget tracking, quotations, purchase requests, agency coordination, and invoice follow-up where required.Ensure all activities comply with company processes, brand guidelines, and approved budgets.Candidate ProfileBachelor’s degree in Marketing, Business Administration, or a related field.Around 3–5 years of relevant experience in Retail Marketing, Trade Marketing, Retail Operations, or Sales Execution.Experience within Consumer Electronics, TVs, Home Appliances, Mobile, or a similar retail-driven industry is strongly preferred.Good understanding of modern retail, organized retail, electronics retailers, and store operations.Hands-on experience in retail execution and promoter or field-force management.Strong communication and interpersonal skills with the ability to deal effectively with retailers, agencies, promoters, and internal teams.Strong organizational and follow-up skills with good attention to detail.Comfortable working in the field and conducting regular store visits.Good knowledge of Microsoft Excel and PowerPoint.Ability to work independently on day-to-day execution while reporting and escalating appropriately to the Retail Marketing Manager.