Retail Marketing Manager

Company Description LeafFilter Gutter Protection, part of Leaf Home Solutions, is the #1 rated professionally installed gutter protection system in the nation and North America’s largest gutter protection company. Since 2005, the company has grown from a single office in Hudson, Ohio to a nationally recognized home improvement leader, frequently ranked among top contractors and remodelers by major industry publications. LeafFilter is consistently honored for rapid growth, job creation, and workplace excellence, including recognition as a Top Workplace in Northeast Ohio. The organization specializes in gutter protection, gutter installation, and related home improvement services, supported by strong marketing and sales capabilities. Leaf Home Solutions is committed to equal opportunity, diversity, and inclusion, fostering a welcoming environment for team members from all backgrounds.Role Description The Retail Marketing Manager is a full-time, hybrid role based in Rochester, NY, with a mix of on-site and work-from-home responsibilities. This role is responsible for planning and executing retail marketing campaigns that drive brand awareness, lead generation, and sales within retail and big-box environments. Day-to-day tasks include developing market plans, coordinating in-store promotions and merchandising, managing local marketing initiatives, and collaborating with sales teams to support retail channel performance. The Retail Marketing Manager will oversee project timelines, budgets, and vendor relationships, monitor campaign results, and provide regular reporting and recommendations for optimization. This position works closely with brand, digital, and sales stakeholders to ensure consistent messaging, adherence to brand guidelines, and effective representation of LeafFilter in the retail space.Qualifications Retail-focused marketing experience, including Retail Marketing and Market Planning skills to develop and execute effective in-store and local marketing programs.Strong Brand Management capabilities to maintain consistent brand positioning and messaging across retail channels and customer touchpoints.Proficient Project Management skills to plan, coordinate, and deliver multiple retail initiatives on time and within budget.Understanding of Sales principles and experience partnering with sales teams to support retail performance and conversion.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Ability to analyze marketing and sales data, generate insights, and present clear recommendations to stakeholders.Excellent written and verbal communication skills, with strong attention to detail and organization.Experience in home improvement, consumer products, or retail environments is preferred.Comfort working in a hybrid setting, managing priorities independently, and collaborating with cross-functional teams.