Retail Merchandiser

Retail Merchandiser (Fashion / Footwear)Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in MEA & APAC and connecting with a diverse and aspirational audience.Job Summary:The Retail Merchandiser is responsible for shaping and driving the seasonal product and channel strategy across distributor-led markets. This role ensures the right product is placed in the right channel, grounded in strong commercial analysis and consumer understanding. Operating in a distributor model, the role focuses on influencing partners rather than direct execution, translating product and campaign performance into forward-looking recommendations that drive sell-through and optimize the business.Key Responsibilities:Define seasonal assortment strategy by channel and account, ensuring the right product mix aligned with consumer, price architecture, and market needsDevelop clear product allocation and channel segmentation recommendations (e.g., key franchises, depth vs breadth, exclusivities)Partner with distributors to influence buying decisions, order composition, and product prioritization, ensuring alignment with brand and commercial strategyAnalyze product performance (sell-through, stock cover, size curves, lifecycle performance) based on distributor data to identify risks and opportunitiesEvaluate campaign performance and its impact on sell-out, translating insights into concrete actions and recommendations for future seasonsBuild and deliver regular performance reports and dashboards, providing clear recommendations to distributors and internal stakeholdersAct as a key contributor to the Business Unit planning process, with strong input on:Channel strategy (role of each distributor/account, segmentation, growth opportunities)Product strategy (assortment structure, key franchises, pricing tiers)Collaborate closely with Sales, Marketing, Planning, and Trade Marketing teams to ensure alignment between product strategy, campaigns, and distributor executionGuide distributors on assortment gaps, pricing architecture, and lifecycle management, ensuring continuous optimization of the businessSupport forecasting and demand planning discussions with data-backed recommendations, recognizing final decisions sit with distributor partnersQualifications & Skills:Bachelor’s degree in Business, Marketing, Merchandising, or related field3–5 years of experience in retail merchandising, preferably within fashion or footwear brands operating in distributor-led marketsStrong understanding of distributor business models and indirect go-to-market structuresProven ability to influence external partners without direct authority, driving alignment through strong commercial argumentsStrong product mindset, with the ability to curate assortments based on consumer, trend, and performance insightsAdvanced skills in Excel and Power BI, including report building and dashboard creationStrong analytical capabilities, with the ability to translate data into clear, actionable insights and recommendations & to decision makingExperience leveraging AI tools to enhance analysis, reportingStrong communication and stakeholder management skills across cultures and marketsHigh level of ownership, proactivity, and attention to detail