Retail Quality Assurance Leader

Retail Quality Assurance LeaderIndustry: Tobacco & Alternative Nicotine RetailDepartment: Retail Operations / Commercial ExcellenceLocation: UAEPosition OverviewWe are looking for an experienced Retail Quality Assurance Leader to strengthen retail execution across stores and field sales teams. This role is responsible for setting quality standards, training and coaching field sales teams, improving in-store visibility, and ensuring consistent store operation excellence across all assigned retail locations.The ideal candidate should combine strong retail operations knowledge with hands-on field coaching capability, structured audit discipline, and a strong understanding of tobacco and alternative nicotine retail environments.Key ResponsibilitiesField Sales Training & Capability BuildingDesign, deliver, and refresh structured training programs for field sales teams and retail staff.Coach teams on product knowledge, selling techniques, customer engagement, merchandisingstandards, and compliance requirements.Conduct field coaching visits to evaluate execution quality and provide immediate feedback.Identify capability gaps and recommend training actions to improve field performance and customer experience.Retail Visibility & Merchandising StandardsEnsure consistent implementation of visibility standards, product displays, planograms, signage, price communication, and promotional materials.Monitor brand visibility, shelf presence, stock availability, and point-of-sale execution across stores.Work with retail, sales, and trade marketing teams to correct visibility gaps and improve in-store execution.Store Operations Quality AssuranceDevelop and manage store quality checklists covering operations, display standards, customer service, stock handling, hygiene, compliance, and staff readiness.Conduct regular store audits and field visits to measure compliance with company standards and SOPs.Track audit findings, assign corrective actions, and follow up until full closure.Ensure stores are operating with consistent standards, strong customer experience, and disciplined daily routines.Store Operation Excellence & Continuous ImprovementIdentify recurring operational issues and recommend practical improvements to processes, tools, training, and execution routines.Support the implementation of SOPs, launch readiness, campaign execution, and new product introduction standards.Prepare simple reporting dashboards or scorecards to highlight store performance, quality gaps, training needs, and action status.Partner with Retail Operations, Sales, HR, and Management to drive consistent standards and sustainable operational excellence.RequirementsProven experience in retail operations, field sales execution, quality assurance, or commercial excellence.Strong experience training, coaching, and developing field sales or retail teams.Strong understanding of store operations, SOP implementation, merchandising, visibility standards, and customer experience.Experience conducting store visits, audits, quality checks, and corrective action follow-up.Knowledge of tobacco and alternative nicotine products is highly preferred.Strong communication, reporting, coaching, and stakeholder management skills.Ability to work independently in the field, influence teams, and drive consistent execution.UAE retail experience is preferred.Key Performance AreasField sales training completion and capability improvementStore audit scores and quality assurance complianceVisibility, merchandising, and promotional execution standardsClosure of corrective actions and operational gapsStore operation excellence and SOP adherenceImprovement in staff product knowledge, customer service, and execution disciplineQuality reporting accuracy and timely follow-up with stakeholders