Retention & Email Marketeer

SummaryWe’re looking for a hands-on CRM & Retention Manager to own retention at SIZZ and turn more first-time customers into loyal, repeat customers.This is not a strategy-only role. You’ll own retention end-to-end and work directly in Klaviyo, building the flows, campaigns, segments, experiments and reporting yourself.Your mission is clear: increase repeat purchase rate and customer lifetime value, while growing CRM revenue without relying heavily on discounts.What you'll ownKlaviyo strategy and hands-on executionFirst-to-second purchase conversionLifecycle flows and automationsEmail campaign strategy and calendarCustomer segmentation and personalizationWinback and reactivationCustomer retention and LTVA/B testing and experimentationCohort and customer behaviour analysisLoyalty and VIP initiativesReporting on what is actually driving repeat revenueWho we’re looking forYou’ve worked hands-on with 7 or 8-figure DTC/e-commerce brands and know how to turn customer data into repeat revenue.You:Have experience with brands doing €1M–€10M+ in annual revenueKnow Klaviyo deeplyHave personally built and optimized high-performing flows and campaignsUnderstand retention, lifecycle marketing, segmentation and LTVKnow how to improve the journey from first purchase to second purchaseAre analytical and commercially mindedThink beyond open rates, clicks and attributed email revenueCan identify why customers aren’t coming back and turn those insights into actionTest constantly, learn quickly and use the results to decide what comes nextTake ownership and move fastFashion experience is strongly preferred.We’re looking for someone who has already seen what great retention looks like at scale. Someone who can find the opportunity in the data, build the solution in Klaviyo, launch it, measure the impact and keep improving it.What we offer€3,000–€4,000/month base, depending on experiencePerformance-based bonusOwnership over one of our biggest sales channelsA fast-moving DTC fashion environmentThe opportunity to directly influence retention strategy and customer LTVEnglish required. Dutch is optional.Interested?If you’ve personally helped improve retention at a 7- or 8-figure DTC brand, we want to hear from you.When applying, show us what you’ve done. Share the brands you’ve worked with, what you personally owned and the measurable impact you had on repeat purchase rate, LTV or CRM revenue.We’re looking for an individual who wants to take ownership of retention as part of our team.Not looking for agencies.