Retention Marketing Head

At BeastLife we're looking for a Retention Marketing Head to own customer lifecycle marketing and drive repeat revenue through world-class CRM and post-purchase experiences.Key ResponsibilitiesOwn the end-to-end retention marketing strategy for our D2C business.Drive customer retention, repeat purchases, and Lifetime Value (LTV).Build and optimize automated customer journeys using CleverTap/WebEngage/MoEngage.Execute CRM campaigns across Email, WhatsApp, Push Notifications, SMS, and In-App channels.Improve post-purchase customer experience and reduce churn.Segment customers and personalize communication based on behaviour.Monitor campaign performance, A/B testing, and key retention metrics.Collaborate with Product, Growth, Tech, and Customer Support teams to improve the customer journey.Requirements6–10 years of experience in CRM, Lifecycle Marketing, or Retention Marketing within a D2C or E-commerce brand.Hands-on expertise with CleverTap (mandatory); experience with MoEngage or WebEngage is a plus.Strong understanding of customer segmentation, automation, loyalty, and lifecycle marketing.Experience with Shopify and performance-driven D2C businesses is preferred.Strong analytical skills with experience in Excel, Google Analytics, or BI tools.If you're passionate about building exceptional customer experiences and driving long-term growth, we'd love to hear from you.