Retention Marketing Manager

Job title: CRM Manager/ Marketing Manager – Bulgaria

Location: Sofia (onsite)About Company:We are hiring a Marketing Manager Bulgaria for a licensed online sports betting and casino company operating in the Bulgarian market.The company is developing its local product and brand with a focus on a secure, responsible and competitive customer experience.

Having recently launched in Bulgaria, the business is now entering an important growth stage where customer engagement, retention and CRM-driven marketing are critical to building a strong and sustainable player base.

About the Role

We are looking for a senior, hands-on Marketing Manager with strong CRM, retention and lifecycle marketing experience who can develop and execute strategies to increase player engagement, retention, reactivation and customer value.You will work directly with senior leadership and coordinate closely with teams across CRM, Product, Casino, Sportsbook, Customer Support, KYC and Payments, while working with external agencies and marketing partners.Key ResponsibilitiesDevelop and implement the marketing strategy including CRM, retention and customer lifecycle marketing strategy for BulgariaManage the customer lifecycle from registration and first deposit through activation, retention and reactivationDevelop customer segments and targeted campaigns based on player behaviourPlan and manage CRM campaigns, promotions and customer communicationsBuild and optimize customer journeys across email, SMS, push notifications and other channelsWork closely with Product, Casino and Sportsbook teams on promotions and player engagementMonitor retention, churn, reactivation, engagement and customer value metricsAnalyze campaign performance and continuously improve offers, messaging and customer journeysMonitor competitors, player behaviour and CRM trends within the Bulgarian iGaming marketManage external agencies or marketing partners where requiredPrepare regular performance reports and recommendations for senior leadershipSupport broader marketing activities including brand and acquisition when requiredEnsure marketing activities comply with applicable regulations and responsible gaming principlesWhat We're Looking For:7+ years of marketing experience, including at least 3/4 years in B2C iGaming / online casinoStrong experience in CRM, retention, lifecycle or player engagement marketingStrong understanding of the Bulgarian market and local iGaming customersProven experience with customer segmentation, CRM campaigns, promotions and customer journeysStrong understanding of player lifecycle, retention, churn and reactivationExperience using customer data and marketing analytics to improve campaign performanceExperience working with Product, Casino, Sportsbook and other cross-functional teamsStrong ownership and ability to work independentlyAbility to work directly with senior leadershipProfessional proficiency in Bulgarian and EnglishNice to HaveExperience working with EGT or similar casino/iGaming ecosystemsExperience launching or scaling a new iGaming brandExperience with CRM/marketing automation platformsExperience with outdoor, TV, ambassadors, sponsorships, affiliates or strategic partnershipsExperience building and developing an internal marketing teamWhat the Company OffersA genuine mandate to build and lead the marketing function for BulgariaDirect involvement in brand strategy, campaigns and promotional decisionsExisting external agency resources with the opportunity to improve the operating modelCompetitive remuneration with a performance-based bonus linked to agreed KPIsLong-term opportunity to build and lead your own marketing team