Revenue Management Specialist - Marketing

Role Purpose:The Revenue Management Specialist will lead the development of the company’s analytics and insights function, acting as a key driver of business performance and commercial decision-making.This role goes beyond reporting — it focuses on translating data into actionable insights, identifying growth opportunities, and influencing cross-functional teams across marketing, operations, and delivery platforms.The position plays a critical role in driving revenue growth, improving operational efficiency, and strengthening the company’s performance across all sales channels, particularly delivery.Key Responsibilities  Own and analyse key business performance metrics including sales trends, order volume, and customer behaviour.Identify key drivers of performance (traffic, conversion, basket size) and highlight actionable insights.Move beyond reporting by proactively identifying issues and opportunities.Provide clear, structured recommendations to support decision-making by leadership.Monitor and evaluate performance across delivery platforms (Talabat, Deliveroo, Noon, etc.)Analyze the full customer funnel including visibility, conversion, order value, and cancellations.Identify and recommend improvements in:Ø menu performance and assortment.Ø pricing and promotional effectiveness.Ø platform visibility and ranking.Work closely with operations teams to highlight performance gaps (e.g., availability, cancellations, service issues).Support the development of platform-specific growth strategies.Review and assess commercial terms and contracts with delivery platforms, highlighting risks and improvement areas.Act as the key liaison between the company and delivery platforms for performance discussions, issue resolution, and ongoing optimization.Evaluate campaign and promotion performance across channels.Identify what drives customer acquisition, retention, and repeat behavior.Provide recommendations to optimize campaign effectiveness and return on investment.Support targeting, segmentation, and promotional strategy using data insights.Develop and maintain dashboards and reports to track key performance metrics.Ensure data accuracy and consistency across reports.Improve reporting structures to focus on actionable insights rather than data output.Drive enhancements in reporting processes, including proposing and implementing new tools or systems where needed.Evaluate current data and reporting setup, identifying gaps and opportunities for improvement.Work with internal or external stakeholders to streamline data workflows and improve accessibility of insights.Utilize tools such as Excel, Power BI, or similar to visualize and communicate insights effectively.Partner with operations, marketing, and other key teams to improve overall business performance.Identify operational inefficiencies and support improvement initiatives using data.Provide insights that support better decision-making across functions, not limited to marketing.Support the development of business strategies through data analysis and insights.Translate complex data into clear, concise business narratives.Conduct ad-hoc analysis to support key business questions and initiatives.Assist in evaluating new initiatives, campaigns, and growth opportunities.  Qualifications/Requirements: ·       Bachelor’s degree in Statistics, Data Analytics, Engineering, Operation Management, or a related field.·       4+ years of experience in business analysis, data analysis, or a similar analytical role.·       Strong proficiency in Excel, SQL, Power BI, Tableau, or other data visualization tools.·       Knowledge of sales analytics, business intelligence, and digital marketing performance metrics.·       Ability to translate data insights into actionable business recommendations.·       Strong communication and presentation skills to collaborate effectively across teams.·       Experience with restaurant, fast-food, FMCG or food delivery platform data (e.g., Talabat, Deliveroo) is a plus.·       Working language is English; Chinese Mandarin, Arabic or Russian language skill is a plus