Russian speaker head of Marketing

Role Description This is a full-time, on-site Head of Marketing role based in Dubai, United Arab Emirates for Plekhanov University. The Head of Marketing will lead the development and execution of the university’s marketing strategy for Russian-speaking and international audiences, ensuring brand consistency and growth across all channels. Day-to-day responsibilities include planning and managing integrated marketing campaigns, overseeing digital and traditional marketing activities, analyzing performance data, and optimizing initiatives to achieve enrollment and reputation goals. The role will coordinate with admissions, academic departments, and external partners, manage the marketing budget, and guide a marketing team to deliver high-quality content, events, and outreach initiatives. The Head of Marketing will also represent the university at regional and international events, monitor market trends, and ensure all activities align with institutional objectives and local regulations.Qualifications Strong leadership and team management skills, with experience overseeing marketing teams or projects.Strategic marketing and brand management skills, including campaign planning, positioning, and market analysis.Digital marketing expertise, such as social media management, online advertising, SEO/SEM, and analytics tools.Content development and communication skills, including copywriting, editing, and storytelling for diverse audiences.Fluency in Russian and excellent command of English; additional languages are an advantage.Proven experience in higher education, professional services, or related sectors is highly desirable.Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is an advantage.Ability to work on-site in Dubai, United Arab Emirates, and collaborate effectively with cross-functional stakeholders.Familiarity with the Russian-speaking market and regional education trends is a plus.