Sales & Marketing Executive – HORECA / Food Service

Our client, a leading food seasoning manufacturer, is seeking a dynamic Sales & Marketing Executive to drive B2B business growth across the Middle East and East Africa. The successful candidate will be responsible for developing and managing distributor networks, identifying new business opportunities, conducting market research, and supporting regional business expansion initiatives.The role requires building and maintaining strong relationships with distributors, customers, and key industry stakeholders while contributing to the development and execution of market growth strategies. The Sales & Marketing Executive will play a key role in strengthening the company's regional presence, increasing market share, and driving sustainable revenue growth in targeted markets.Key ResponsibilitiesDrive B2B business growth and develop new sales opportunities.Manage and develop relationships with distributors, food service customers, and key accounts.Identify new customers, markets, and business opportunities within the HORECA and Food Service sectors.Conduct market and competitor research, including industry developments, customer trends, market dynamics, and growth opportunities.Define research objectives and scope in coordination with management and organize research activities accordingly.Analyze and summarize market research findings, providing own observations, insights, and recommendations.Develop business and sales strategies based on market research and management direction.Execute approved strategies and engage relevant customers, distributors, partners, and key stakeholders to achieve business objectives.Support the expansion of business across the Middle East and East Africa.Contribute to establishing a strong foundation for the regional representative office, including developing market networks and business relationships.Prepare market research reports, sales reports, business plans, and presentations for management.RequirementsBachelor’s degree in Business, Marketing, Sales, Food Science, or a related field.3–6+ years of sales experience in HORECA and/or Food Service.Proven B2B sales and business development experience.Experience managing distributors and/or key accounts.Strong ability to conduct market research and translate findings into actionable business strategies.Experience in food products, food ingredients, seasoning, FMCG, or related industries is an advantage.Strong communication, negotiation, analytical, and stakeholder-management skills.Proactive, commercially driven, and comfortable working independently.