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Sales Associate - Training & Professional Certifications

Star · Riyadh, Riyadh, Saudi Arabia

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About The RoleWe are seeking a motivated and results-driven Sales Associate to join our team and support the promotion and sales of our portfolio of training programs, professional certifications, and learning solutions.The Sales Associate will be responsible for identifying prospective clients, generating leads, promoting relevant training and certification offerings, and converting opportunities into confirmed enrollments and sales. The role requires a proactive approach to client outreach, strong communication skills, and the ability to understand client needs and recommend suitable learning solutions.The ideal candidate is commercially driven, confident in engaging with both individuals and organizations, and comfortable working toward defined sales targets in a fast-paced environment.Key ResponsibilitiesSales & Business DevelopmentPromote and sell training programs, professional certifications, and other learning solutions to prospective clientsIdentify and generate new sales leads through outreach, referrals, networking, databases, and other sales channelsConduct outbound calls, emails, and follow-ups with prospective clients to generate and convert opportunitiesUnderstand client requirements and recommend appropriate training programs and certification pathwaysPresent course and certification information clearly, including benefits, requirements, schedules, and pricingPrepare and share quotations, proposals, and relevant sales materials with prospective clientsFollow up consistently with leads and prospects throughout the sales cycleWork toward achieving individual and team sales targets and KPIsClient & Account ManagementBuild and maintain positive relationships with existing and prospective clientsRespond promptly to client inquiries and provide accurate information on available programs and certificationsMaintain regular communication with clients to identify additional training and development needsSupport repeat business, renewals, and cross-selling opportunities across the company's portfolioEnsure a professional client experience from initial inquiry through enrollment or confirmationSales Pipeline & ReportingMaintain accurate and up-to-date records of leads, opportunities, client interactions, and sales activitiesManage assigned leads through the sales pipeline and ensure timely follow-upTrack individual sales performance against agreed targets and KPIsPrepare regular sales activity and pipeline reports for managementShare market feedback and client insights to support sales and business development activitiesMarket Awareness & Product KnowledgeDevelop a strong understanding of the company's training programs, professional certifications, and learning solutionsStay informed about new programs, certifications, promotions, and relevant developments within the training and education marketUnderstand client needs and market trends to identify potential sales opportunitiesRepresent the company professionally during meetings, events, exhibitions, and other business development activities when requiredRequirementsQualifications & RequirementsBachelor's degree in Business Administration, Marketing, Sales, Education, or a related field1-3 years of experience in sales, business development, telesales, or account managementExperience within the training, education, professional certification, or human-capability development Demonstrated ability to generate leads, follow up with prospects, and close sales opportunitiesStrong communication, presentation, negotiation, and interpersonal skillsTarget-driven with a strong commercial mindset and ability to work toward sales KPIsStrong organizational and follow-up skills with attention to detailAbility to build professional relationships with both individual and corporate clientsProficiency in Microsoft Office and familiarity with CRM or sales management systems is preferredFluency in both Arabic and English is required