Sales Development Representative

1. JOB PURPOSE Acquire ICP-fit SME merchants and deliver the label volume they generate. The Sales Development Representative runs the full cycle on the SME segment — converting inbound marketing leads and self-generated outbound prospects into signed, shipping merchants on standard commercial terms. Larger and more complex merchants are escalated to the Sales Executive team rather than worked directly. 2. KEY ACCOUNTABILITIES • A monthly label volume target from acquired SME merchants • New SME merchant acquisition within the approved ICP definition • Inbound marketing lead response, qualification and conversion • Outbound prospecting activity volume and quality • Activation of own signed merchants through to first label • Paid subscription conversion on own acquired merchants • CRM data completeness and lead-source accuracy on the owned book 3. KEY RESPONSIBILITIES Inbound Lead Conversion • Respond to every inbound marketing lead within the agreed response SLA — speed of first contact is a primary driver of conversion. • Qualify inbound leads against the approved ICP definition and route out-of-segment leads to the correct track immediately. • Work marketing-generated leads through to signature and first label, not just to a booked meeting. • Report inbound lead quality by source and campaign so that demand generation  Outbound Prospecting • Execute daily outbound activity across calls, email, WhatsApp and LinkedIn against assigned target lists. • Work approved target lists sourced from Salla, Zid, Maroof.sa and dormant-merchant reactivation segments. • Follow approved outreach sequences and messaging; use only verified product claims from approved enablement material. • Maintain sufficient self-generated pipeline to cover the volume target independently of inbound flow. Acquisition & Closing • Run the full cycle on SME merchants: discovery, demo, objection handling, signature and onboarding handover. • Sell strictly on the published standard rate card; escalate any request for varied terms rather than negotiating. • Position and close Torod's paid subscription plans as part of the standard motion. • Escalate merchants that fall outside the SME segment definition, or that require non-standard pricing, contracting or custom integration, to a Sales Executive. Escalation is by segment and complexity — not by merchant size within SME. Activation & First Label • Own each signed merchant until the first label is printed — a signed account that does not ship does not count toward target. CRM & Data Discipline (Odoo) Market Feedback • Guide store connection and integration setup for Salla and Zid merchants; escalate technical blockers within 48 hours. • Hand over activated merchants to Customer Success with a documented onboarding and adoption note. • Log every activity, contact and outcome in Odoo on the same working day. • Maintain lead source, campaign, segment, platform and disqualification-reason fields on 100% of worked records. • Record a loss reason on every closed-lost opportunity without exception. • Report recurring objections, competitor pricing signals and product gaps weekly. • Flag service complaints heard during outreach to Customer Success.