Sales Director

JOB DESCRIPTIONDirector of SalesMerchloop | Las Vegas, NV preferred (remote US considered) | Reports to: Chief Revenue Officer | FLSA Status: Exempt $102K base + $20K variable at target | $127K OTE | Upside to $155K+ The roleMerchloop is a branded merchandise and swag platform serving companies from startups to Fortune 500 clients like Amazon. We run on EOS. Our marketing engine generates more qualified inbound leads than our sales team can currently work, and we need a Director of Sales who can operationalize that opportunity into scalable, forecastable revenue growth.This is a leadership seat with real ownership. You will own the total revenue number for Merchloop, lead the sales team, and partner closely with our CRO and SLT to build the sales function that supports Merchloop's next phase of growth. We are not looking for someone to figure out strategy from scratch. We are looking for a seasoned operator who can take a working system and make it scale.What you will own✦  LMA (Lead, Manage, Accountability). Lead the sales team with clarity of vision and priorities. Manage them through consistent cadence and coaching. Hold them accountable to the standards and numbers we set together. This is the EOS foundation of the role.✦  Revenue accountability. Own the total sales number for Merchloop, including AE new business, SAM/AM expansion, and account programs. Single point of accountability for whether the top line hits plan.✦  SOP creation and department operationalization. Build, document, and enforce the sales SOPs that drive consistency, visibility, and customer retention. Every process from lead intake through account handoff should be documented, followed, and continuously improved under your ownership.✦  Forecasting and target setting. Weekly and quarterly revenue forecast to leadership. Set individual quotas and MBOs for the full quota carrying team, including AEs, SAMs, and AMs.✦  Ramp and onboarding. Structured 30/60/90 for every new hire. Target ramp time of 60 to 90 days.✦  Daily and weekly cadence. Standups, 1:1s, pipeline reviews, deal desk, Friday forecast. Same meetings, same templates, every week.✦  Lead routing and SLA enforcement. Every inbound lead assigned and worked within defined SLA. Escalation rules built into HubSpot.✦  CRM hygiene. HubSpot stage progression, meeting outcome tracking tied to CLOSER methodology, activity logging, and forecast accuracy.✦  Coaching in seat. Call reviews, role plays, shadowing, ride alongs. Enforcing the playbook, not rewriting it.✦  Performance management. Weekly scorecards, quota tracking, draw reconciliation, PIPs when needed.Important:This is not a personal quota carrying seat. You do not carry an individual bag. Your job is multiplying through the team. This is also not a strategy seat in the sense of setting go to market direction, positioning, or pricing. Strategy is set at the VP and CRO level. Your seat is about operational leadership and revenue delivery. Who you are✦  Industry experience (required). Deep familiarity with the promotional products industry, branded merchandise, custom apparel, or a directly adjacent vertical (corporate gifting, print on demand, decorated ecommerce, or company store platforms). Non-negotiable.✦  7 to 10 years in B2B sales, with at least 3 years in a management or leadership role✦  Rapid team scaling. Proven track record building and enforcing sales process, and scaling a sales team at pace. We plan to add multiple AMs and AEs over the next 12 months, and this role owns getting them productive fast. You have artifacts (SOPs, scorecards, ramp plans) to show from your last role.✦  Deep CRM fluency (HubSpot preferred, Salesforce acceptable)✦  Coach first, seller second. You get energy from making other people better.✦  Bias toward structure, repeatability, and accountability over inspiration and vibes✦  Calm under high inbound volume✦  EOS experience preferred but not requiredCompensation✦  Base salary: $127,000✦  Variable at target: $20,000✦  On target earnings (OTE): $147,000✦  Upside: $155,000+ with accelerators at 120%+ team attainment✦  Benefits: health, dental, vision, 401(k), paid time off✦  Annual comp and performance review at the 12-month mark Component Annua QuarterlyAdditional terms✦  Payment timing. Both components paid within 30 days following the close of each calendar quarter, based on that quarter's actual performance.✦  First 90 day ramp guarantee. During your first full calendar quarter, the Revenue Attainment component pays at 100% regardless of actual attainment. This protects you from being penalized for pipeline you inherit.LocationLas Vegas, NV preferred. Approximately 75% of our sales team already works remotely, so distributed operations are already part of how we run. Strong remote candidates in a US time zone will be considered, with periodic onsite travel to Las Vegas (expenses covered).How to applySend your resume and a short note to koakley@merchloop.com with one answer: what is one specific sales operating system or process you built at your last company, and what measurable outcome did it produce?We read every response. Generic applications will be filtered out.