Sales Director

Sales DirectorJob SummaryThe Sales Director – Construction & Industrial is responsible for developing and executing the commercial strategy to drive revenue growth, expand market share, and strengthen key customer relationships across construction and industrial sectors. This role leads and mentors the sales organization, builds strategic partnerships, and aligns sales execution with company objectives across multiple business units including steel, aluminum, prefab, PVC membrane, industrial manufacturing, and temporary structures.”And add under responsibilities:Harmonize sales strategy across all subsidiaries and product lines.Drive cross-selling and bundled solutions across group companies.Build a unified group-wide sales methodology and CRM discipline.Key ResponsibilitiesSales Strategy & LeadershipDevelop and implement a comprehensive sales strategy aligned with company goals.Lead, coach, and develop a high-performing sales team across regions and segments.Set sales targets, forecasts, and budgets; track performance against KPIs.Drive a culture of accountability, collaboration, and continuous improvement.Commercial Authority & AccountabilityFinal authority on group sales strategy, annual revenue plan, and pipeline governance.Co-signatory authority on contracts above AED X million (with CEO/CFO).Ownership of group pricing frameworks, discount thresholds, and bid/no-bid decisions.Accountability for revenue quality (margin, risk, collectability), not only topline.Commercial Risk & Contract GovernanceEstablish and enforce bid/no-bid and commercial review gates for all major projects.Ensure contract terms align with operational capacity, legal risk, and cash-flow objectives.Partner with Legal and Finance to manage exposure on LDs, payment terms, variations, and claims.Own commercial escalation for high-risk clients, projects, or geographies.Market & Business DevelopmentIdentify new market opportunities within construction, infrastructure, industrial, and manufacturing sectors.Build and maintain strong relationships with key accounts, contractors, developers, OEMs, and distributors.Oversee major bids, tenders, and contract negotiations.Monitor market trends, competitor activity, and customer needs.Customer & Key Account ManagementAct as executive sponsor for strategic and high-value customers.Ensure customer satisfaction, retention, and long-term partnership growth.Collaborate with operations, engineering, and project teams to ensure successful delivery.Revenue & Performance ManagementAchieve and exceed revenue, margin, and growth targets.Analyze sales data and pipeline performance to drive informed decisions.Optimize pricing strategies, discounting, and contract terms.Ensure accurate forecasting and CRM discipline.Drive improvement in cash collection, DSO, and payment discipline.Ensure sales terms support healthy working capital.Partner with Finance on customer credit policies and exposure limits.Cross-Functional CollaborationWork closely with Marketing on positioning, branding, and lead generation.Align with Operations, Supply Chain, and Finance to support scalable growth.Provide market feedback to support product development and innovationQualifications & ExperienceRequiredBachelor’s degree in Business, Engineering, Construction Management, or related field.10+ years of sales experience in construction, industrial, engineering, or related sectors.5+ years in a senior sales leadership role.Proven track record of delivering revenue growth and leading complex sales cycles.Strong experience with large projects, contracts, and B2B negotiations.PreferredMBA or advanced commercial qualification.Experience with EPC projects, industrial equipment, building materials, or technical solutions.Strong understanding of construction and industrial procurement processes.Skills & CompetenciesStrategic thinking and commercial acumenStrong leadership and people development skillsExcellent negotiation and communication abilitiesData-driven decision makingAbility to influence at executive and customer levelResults-oriented and resilient in fast-paced environmentsKey Performance Indicators (KPIs)Revenue and margin growthMarket share expansionPipeline value and conversion rateKey account retention and growthSales team performance and engagementGross margin by segmentDSO (Days Sales Outstanding)Bid-to-win ratioRevenue diversification by sector/geographyRisk-weighted pipeline accuracyPercentage of revenue under long-term framework agreements Arabic Speakers