Sales Director

ABOUT THE ROLEThe Director of Sales at AMIS Development is responsible for leading, developing, and driving the overall sales performance of the company across its portfolio of luxury residential developments. The role owns the sales strategy, revenue performance, brokerage network growth, KPI implementation, team development, and sales governance across the organization. The Director of Sales acts as the senior sales leader and ambassador for the business, ensuring the sales team consistently achieves revenue targets, maintains exceptional product knowledge, adheres to company processes, and delivers an industry-leading experience to brokers and clients alike.1. RESPONSIBILITIESRevenue Leadership & Sales PerformanceOwn and deliver the overall sales revenue targets across all active AMIS Development projects.Develop and execute sales strategies to maximise bookings, conversions, and inventory absorption.Monitor sales performance daily, weekly, and monthly.Drive consistent pipeline generation across direct and broker channels.Report sales performance, forecasts, and market intelligence to senior management.Ensure all sales targets are achieved in line with company objectives and project business plans.Sales Team Management & LeadershipLead, manage, and develop the AMIS sales team.Conduct daily sales meetings, pipeline reviews, forecasting sessions, and strategy discussions.Set clear expectations and performance standards across the department.Monitor individual and team KPI performance through structured reporting and scorecards.Implement performance improvement plans where required.Conduct probation reviews, performance reviews, coaching sessions, and disciplinary meetings when necessary.Recruit, onboard, and retain high-performing sales professionals.Ensure all team members maintain exceptional knowledge of AMIS, its projects, and the wider Dubai real estate market.KPI Implementation & Performance ManagementDesign, implement, and continuously improve the AMIS KPI framework.Monitor daily compliance with KPI requirements.Hold team members accountable for achieving agreed KPI targets.Identify performance gaps and implement corrective action plans.Ensure all reporting is accurate, submitted on time, and aligned with company standards.Brokerage Network Growth & Strategic PartnershipsDevelop and maintain relationships with key brokerage owners, directors, and senior management across Dubai.Open new doors with strategic brokerages and establish new business relationships that drive revenue opportunities.Identify and activate high-performing brokerage partners capable of generating significant sales volume.Represent AMIS at brokerage presentations, networking events, launches, and industry functions.Negotiate commercial partnerships and initiatives that strengthen AMIS's market position.Ensure AMIS maintains a highly active and productive brokerage network at all times.Project Launches & Market PositioningLead the sales strategy for all project launches, groundbreaking ceremonies, broker events, and roadshows.Ensure the sales team is fully prepared and certified prior to project launches.Work closely with Marketing and Broker Relations to maximise project exposure and market penetration.Maintain a detailed understanding of competitor activity, market trends, and investor sentiment.Provide recommendations regarding pricing, incentives, inventory strategy, and product positioning.Sales Governance & ComplianceEnsure all sales activities comply with RERA regulations, AML requirements, company policies, and industry best practices.Oversee lead management, CRM utilization, pipeline hygiene, and sales process compliance.Ensure all sales documentation and client processes are completed accurately and professionally.Maintain high standards of professionalism, conduct, and accountability throughout the department.Business Development & Strategic GrowthIdentify new revenue opportunities, markets, channels, and partnerships.Support senior management in the creation and execution of long-term growth strategies.Participate in business planning, forecasting, and expansion initiatives.Continuously evaluate the effectiveness of sales processes and implement improvements where necessary.2. QUALIFICATION & EXPERIENCEEducation & CertificationsBachelor's degree in business administration, Marketing, Real Estate, or a related field (required).MBA or equivalent postgraduate qualification is an advantage.