Sales Director Europe – LIFE Solutions

To support the ongoing growth of the LIFE Solutions Business Unit, SIPA is seeking an experienced Sales Director Europe. The successful candidate will define and execute the regional commercial strategy, build and lead the sales organization, and drive revenue growth within non-beverage packaging segments (including Edible Oil, Home & Personal Care, and Food).This position combines strategic market positioning with direct commercial leadership, overseeing a team of Area Sales Managers and managing complex B2B negotiations for standalone machinery and complete packaging lines.

Key Responsibilities

Strategy & Market Development: Define and implement the European go-to-market strategy by country and market segment. Identify market opportunities and translate them into actionable account-coverage plans.Sales & Pipeline Management: Establish annual sales budgets, ensure accurate sales forecasting, and maintain rigorous CRM governance across the team.Team Leadership: Build, mentor, and direct the European sales force, setting clear performance objectives and supporting ongoing team development.Commercial Governance: Oversee regional sales profitability, balancing volume growth with margin control, while monitoring competitive dynamics and pricing structures.Customer Relations: Cultivate long-term relationships with PET converters, co-packers, and brand owners through regular site visits and strategic engagement.

Requirements

Professional Experience: Minimum 10 years of B2B sales experience within packaging machinery, plastics processing, or capital equipment, with at least 5 years in a managerial or leadership role.Technical Knowledge: Strong understanding of PET packaging technologies (stretch-blow molding, injection molding, complete lines) applied to non-beverage markets.Track Record: Demonstrated accountability for order intake, sales budgets, and margin optimization in complex multi-stakeholder sales cycles.Languages: Full professional proficiency in English is required. Knowledge of Italian or French is highly advantageous; additional European languages are a plus.Mobility: Availability for frequent travel across Europe (up to 70% of working time). Valid driver's license and passport required.Workplace Location: The position is open to candidates based in Europe. The primary working location can be established either at the company’s Headquarters in Italy or in Luxembourg.The Company: SIPA is a technological partner whose main goal is to transfer its skills and expertise to its customers, offering innovative and competitive solutions to meet specific customer needs.Our extensive product range includes equipment for production of preforms as well as single-stage injection-stretch-blow moulding systems and stretch blow moulding equipment (both rotary and linear), filling monoblocs, process equipment and a full range of robotised and palletising solutions. SIPA is also a mould maker for blowing and preform injection systems, both SIPA and non-SIPA, and it also has an important bottle design and engineering operation at the service of its customers.With such a wide range of technical solutions, SIPA is able to offer a manufacturing scenario that best fits its customer’s requirements, taking into account factors such as bottle cost, energy savings, space and the need for flexibility.With headquarters in Italy, the company can rely on 23 sales branches, 4 manufacturing facilities (two sites in Italy, one in Romania and one in China) and 21 service centres for fast access to service, parts, and expert engineering support. SIPA also offers injection mould refurbishing and conversion services, with 7 refurbishment centres in Italy, China, Japan, South Korea, Mexico, Brazil and the United States.