Sales Executive — B2B Software Sales

Limaz builds software for regulated industries. Our products include Naiza, a fraud prevention and AML platform, alongside services in compliance, data governance, and security.We’re looking for our first dedicated sales hire to win new customers and help build our sales operation.You’ll work directly with the founder, taking opportunities from the first conversation through to a signed contract. You’ll also help establish which customers we approach, how we reach them, and how we manage and follow up on opportunities.This role starts with you doing the selling. As we grow, there will be room to take on broader responsibility and help shape a future sales team.What you’ll doIdentify potential customers and start conversations through direct outreach, introductions, and industry events.Meet customers, understand their needs, and determine where our products and services fit.Arrange product demonstrations with the technical team, prepare proposals, negotiate terms, and close deals.Build relationships with the people involved in purchasing decisions and keep opportunities moving.Establish a practical sales process, with clear CRM records, next steps, and forecasts.Share customer needs and feedback with the product team to inform product development.Test different approaches to prospecting and follow-up, and improve them based on results.What we’re looking forExperience selling B2B software, with specific examples of deals you personally closed.Experience finding customers through your own outreach and taking those opportunities through the sales process.The ability to work independently, decide where to spend your time, and follow through without daily direction.Confidence speaking with business and technical stakeholders, asking useful questions, and explaining how a product addresses a customer’s needs.A willingness to learn our products well enough to lead customer conversations and recognise when technical colleagues should join.Professional fluency in Arabic and English, both spoken and written.Availability to work from our office in Riyadh.Experience selling to financial services companies, fintechs, or other regulated businesses would be useful. Previous sales-team management experience is not required.