Sales Executive

HORECA Foodservice Sales ExecutiveTree of Life Foodservice Company | Saudi ArabiaAbout UsTree of Life is a Riyadh-based foodservice company with operations across several countries. We supply hotels, restaurants, cafés, and coffee chains with a carefully selected range of international ingredients, beverages, and professional kitchen equipment. Our work covers sourcing, distribution, and foodservice solutions, serving the varied needs of hospitality businesses across the region.The RoleAs a Sales Executive, you will manage and develop customer relationships across your assigned region while identifying new business opportunities and expanding sales within existing accounts. You will meet regularly with chefs, business owners, and purchasing teams to understand their needs, present suitable products and solutions, and support continued account growth. The role combines field sales, customer service, and business development.Key ResponsibilitiesDevelop sales across your assigned territory by identifying prospective HORECA customers, arranging meetings, and following opportunities through to account opening.Manage a portfolio of existing customers through planned visits, regular communication, and follow-up on their product and supply requirements.Recommend products from the company’s portfolio based on each customer’s menu, business needs, and purchasing requirements.Arrange product samples, tastings, and demonstrations, and introduce relevant new products to customers.Prepare quotations, discuss pricing and payment terms within company guidelines, and follow up on pending proposals and orders.Coordinate with operations and finance to confirm product availability, delivery arrangements, and account status.Maintain accurate customer, visit, and opportunity records in the CRM, and provide regular updates on sales activity and forecasts.Share relevant customer feedback and market information, including competitor activity, pricing, and product demand.Qualifications and Experience2–3 years of sales experience in HORECA, foodservice, or the F&B sector.Experience in Saudi Arabia or the wider GCC market is preferred.Established relationships with hotels, restaurants, cafés, or coffee chains in Saudi Arabia are a strong advantage.Fluency in written and spoken English, with the ability to communicate effectively in Arabic.A valid driving licence is required.Proficiency in Microsoft Office and experience using CRM systems.Strong communication, negotiation, and account management skills.A degree in business, marketing, hospitality, or a related field is an advantage.What We OfferA competitive salary package.A company car or car allowance, with fuel expenses covered.Performance incentives linked to sales results and agreed KPIs.Medical insurance.Opportunities for career development and progression as we expand across the region.How to ApplySend your CV to hr@treeoflife.me with “Sales Executive” in the subject line.