Sales Executive- HORECA (FMCG)

Responsibilities

Develop and manage sales within the HORECA channel.Identify and acquire new hotels, restaurants, cafés, catering companies, and food-service customers.Maintain and strengthen relationships with existing HORECA customers.Conduct regular market visits and customer meetings.Understand customer requirements and recommend suitable products and solutions.Present and introduce products to chefs, purchasing managers, F&B managers, owners, and decision-makers.Negotiate pricing, commercial terms, and agreements while protecting company margins.Achieve monthly, quarterly, and annual sales targets.Monitor competitors, pricing, new products, promotions, and market developments.Develop sales forecasts and maintain accurate customer and pipeline information.