Sales Force Effectiveness (SFE) Specialist

About the RoleWe are seeking a Sales Force Effectiveness (SFE) Specialist with a pharmaceutical or healthcare background to support commercial operations across Saudi Arabia. The role combines hands-on Veeva CRM expertise with advanced Excel and Power BI skills to turn field data, CRM activity logs, and sales metrics into actionable business insights for the commercial organization.Education & ExperienceBachelor's degree in Business Administration, Computer Science, Data Analytics, or a related field.3+ years of experience in Sales Force Effectiveness (SFE), Commercial Operations, or Sales Analytics — Pharmaceutical / Healthcare industry preferred.Must-Have SkillsVeeva CRM — hands-on proficiency in system setup, data hierarchy, user support, or field execution.Advanced Excel — mastery of complex formulas, Pivot Tables, Power Query, and dynamic data modeling.Advanced Power BI — proven ability to build, maintain, and publish interactive commercial dashboards and performance reports.Commercial Analytics — strong analytical mindset to transform raw field data, CRM activity logs, and sales metrics into actionable business insights.Good to HaveAZAP experienceFX HUB experienceReltio experienceKey ResponsibilitiesSupport Veeva CRM administration, data hierarchy management, and field-force user support.Build, maintain, and publish Power BI dashboards for commercial and sales performance reporting.Develop and maintain advanced Excel models (Pivot Tables, Power Query) to support commercial analysis.Translate CRM activity logs and field data into actionable insights for the commercial team.Partner with the SFE Manager and broader commercial team to drive sales force effectiveness initiatives