Sales Funnel Lead - Financial Services - Contract

📌 Job Title: Sales Funnel Lead - Financial Services - Contract📍 Location: Riyadh, KSA🕐 Employment type: Contract, 6-12 months🌍 Environment: Financial Services EnvironmentAbout the RoleWe are searching on behalf of our client for this role. This position is not with OVI.The Sales Funnel Lead will be responsible for designing, operationalizing, and continuously optimizing the end-to-end customer sales funnel across acquisition and growth journeys. The role involves defining funnel logic, success metrics, activation triggers, lead management processes, targeting strategies, and performance management mechanisms to maximize lead conversion, customer acquisition, activation, and growth. You will collaborate closely with various teams to launch targeted campaigns, operationalize lead-generation engines, deploy Advanced Analytics (AA) and Artificial Intelligence (AI) models, and identify opportunities to improve funnel performance.Key Responsibilities• Define the end-to-end sales funnel structure and logic for customer acquisition and growth journeys.• Establish funnel stages, customer eligibility criteria, entry/exit conditions, activation triggers, and conversion definitions.• Design customer journeys and intervention points to maximize progression through the funnel.• Design and launch targeted acquisition and growth campaigns in collaboration with CVM, Marketing, Product, Digital, Sales, and Analytics teams.• Own and operationalize the leads engine, ensuring effective generation, qualification, prioritization, allocation, and tracking of leads.• Operationalize identified Advanced Analytics (AA) and Artificial Intelligence (AI) models within the sales funnel.• Analyze funnel performance across all stages, including lead generation, qualification, contact, application, approval, conversion, activation, and product usage.• Establish a consistent framework for funnel measurement, performance management, and optimization.Your Profile• Bachelor's degree in Business Administration, Marketing, Finance, Economics, Data Analytics, Information Systems, or a related discipline.• 7–10 years of relevant professional experience in Customer Value Management, sales funnel management, CRM, customer acquisition, campaign management, sales strategy, digital acquisition, or related areas.• Strong understanding of sales funnel management, customer acquisition, CVM, CRM, campaign management, and customer lifecycle management.• Experience with Power BI, Excel, SQL, or equivalent analytics and visualization tools is preferred.• Fluency in English is required; Arabic is preferred.What's Offered• Opportunity to work on high-impact projects in the financial services sector.• Collaborative work environment with cross-functional teams.• Competitive contract terms for a 6-12 month engagement.• Exposure to advanced analytics and AI/ML model operationalization.Ideal CandidateThe ideal candidate will have a strong background in sales funnel management and customer acquisition within the financial services sector. You should be analytical, with a proven ability to translate insights into actionable strategies. Strong stakeholder management skills and the ability to work collaboratively across teams are essential. Experience in the KSA banking sector is a significant advantage.When you apply to this role, AI may be used to help analyse and format your information so the hiring team can review it more easily.