Sales Lead – AutoHub

Role SummaryThe Sales Lead – AutoHub will be responsible for driving sales performance, leading the sales team, managing the customer pipeline and ensuring achievement of sales, revenue and gross margin targets. The role will combine hands-on selling with team leadership, coaching and performance management.About Legend Holding:Legend Holding Group is a diversified enterprise headquartered in Dubai, operating across the Middle east and African region. With a strong focus on sustainability and innovation, the group manages a growing portfolio of companies in automotive, trading, energy, Travel and Tourism and mobility services.Rooted in Loyalty, Excellence, and Progress, we lead innovation and technology to seamlessly connect the physical and digital worlds.Our goal is to become a leader in intelligent, data-driven solutions because Together We Grow.Key Responsibilities1. Sales Leadership & Team ManagementLead, motivate and manage the AutoHub Sales team to achieve monthly and annual targets.Set clear individual and team sales objectives and monitor performance against targets.Conduct regular sales reviews, huddles and performance discussions.Coach Sales Consultants on lead handling, negotiation and closing techniques.Identify performance gaps and implement corrective actions.2. Lead Management & Sales ConversionMonitor all inbound and outbound leads across walk-ins, digital platforms, calls and referrals.Ensure timely lead allocation, follow-up and qualification by the sales team.Track the sales funnel from enquiry through appointment, test drive, negotiation and closure.Analyse conversion rates and identify opportunities to improve sales performance.Ensure a healthy sales pipeline to support consistent monthly results.3. Customer Consultation & Deal ClosureSupport the team in understanding customer requirements and recommending suitable vehicles.Assist with key customer negotiations, pricing discussions and complex deals.Ensure Sales Consultants effectively communicate vehicle features, condition, value and available services.Drive timely closure of deals while maintaining approved margins and pricing guidelines.Handle escalated customer concerns and support resolution where required.4. Product & Market KnowledgeMaintain strong knowledge of AutoHub inventory, vehicle specifications, condition, pricing and availability.Monitor UAE used-car market trends, competitor pricing and customer preferences.Provide market and customer insights to management.Work with relevant teams to identify opportunities for improving vehicle sales and inventory turnover.5. CRM, Reporting & Sales AnalyticsEnsure accurate and timely CRM updates across the sales team.Monitor leads, follow-ups, appointments, test drives, quotations and closures.Track key sales KPIs and prepare regular performance reports.Maintain accurate sales forecasts and pipeline visibility.Use sales data to identify trends, gaps and opportunities for improvement.6. Inventory & Cross-Functional CoordinationCoordinate with Procurement and Valuation teams on vehicle availability, pricing and stock priorities.Work with Marketing to maximise lead generation and campaign effectiveness.Coordinate with Finance and Operations to ensure smooth transaction and delivery processes.Share customer and market feedback to support inventory and pricing decisions.Support showroom promotions, campaigns and sales events.7. Customer Experience & Relationship ManagementEnsure the sales team delivers a professional and customer-focused buying experience.Monitor customer satisfaction and address escalated concerns.Ensure smooth vehicle handover and customer onboarding.Encourage repeat business, referrals and long-term customer relationships.Support initiatives that strengthen AutoHub's customer experience and brand reputation.8. Documentation & ComplianceEnsure sales transactions and documentation are accurate and complete.Oversee compliance with company policies and UAE regulations.Ensure proper coordination of RTA ownership transfer, registration and related procedures.Monitor compliance with approved pricing, discounts and sales processes.Promote ethical and transparent sales practices across the team.9. Performance & Business DevelopmentAchieve agreed targets for units sold, revenue and gross margin.Monitor team productivity, average selling price, conversion rates and inventory turnover.Identify new opportunities for customer acquisition, referrals and corporate sales.Continuously improve sales processes and team productivity.Contribute to business reviews and sales strategy discussions.Required Skills & Qualifications5–8 years of experience in automotive sales, preferably used-car sales in the UAE.Previous experience in a Sales Lead, Team Lead or supervisory role preferred.Strong knowledge of the UAE automotive market and used-car pricing.Proven track record of achieving sales targets.Strong leadership, negotiation and closing skills.Excellent communication and interpersonal skills.Strong CRM, reporting and analytical capabilities.Knowledge of RTA and vehicle transfer processes.Customer-focused, commercially driven and results-oriented.Proficiency in English; Arabic preferred.Performance Indicators:Achievement of monthly and annual team sales targets.Units sold, revenue and gross margin.Lead-to-sale and overall sales conversion rates.Sales pipeline and follow-up effectiveness.Inventory turnover and ageing stock conversion.Customer satisfaction, repeat business and referrals.CRM accuracy and reporting discipline.Sales team productivity and performance improvement.Compliance with documentation and company processes.