Sales Manager

We are seeking an experienced and results-driven Sales Manager to lead sales operations and drive sustainable business growth across Northern Nigeria.The successful candidate will be responsible for developing and executing regional sales strategies, managing distributors and key customers, expanding market coverage, and leading sales teams to consistently achieve revenue and volume targets.The ideal candidate should have extensive experience in the FMCG industry, strong knowledge of the Northern Nigerian market, and a proven track record in distributor management, route-to-market execution and sales team leadership.Key ResponsibilitiesDevelop and execute sales strategies to achieve regional revenue, volume, and market-share targets.Drive sales growth and increase product availability and distribution across assigned territories.Manage and strengthen relationships with distributors, wholesalers, retailers and key customers.Develop effective route-to-market strategies and improve territory and outlet coverage.Monitor distributor performance, inventory levels, sales volumes and market execution.Lead, coach and develop regional sales teams to achieve agreed KPIs.Set sales targets and monitor individual, territory and regional performance.Conduct regular market visits to assess sales execution, customer needs and competitor activities.Identify new markets, customers, distribution opportunities and potential business partnerships.Monitor competitor pricing, promotions, product launches and market trends.Prepare regional sales forecasts, budgets and performance reports.Work closely with Supply Chain to ensure product availability and minimize stock-outs.Collaborate with Marketing to execute trade promotions, merchandising and regional brand initiatives.Monitor trade spending, discounts and promotional investments to ensure commercial effectiveness.Analyze sales data and market intelligence to identify growth opportunities and address performance gaps.Ensure compliance with company pricing, credit, distribution and sales policies.Provide regular commercial updates and recommendations to senior management.RequirementsBachelor's degree in Business Administration, Marketing, Economics, Management or a related field.MBA or relevant professional qualification is an advantage.Minimum of 15 years' progressive sales experience, preferably within FMCG selling pasta, flour and edible oil.Proven experience managing sales operations across Northern Nigeria.Strong understanding of the Northern Nigerian FMCG market and traditional trade channels.Demonstrated experience managing distributors, wholesalers and key customers.Proven track record of achieving and exceeding sales targets.Strong experience managing and developing geographically dispersed sales teams.Excellent understanding of route-to-market strategy and market expansion.Strong commercial, negotiation, analytical and forecasting skills.Ability to travel extensively across assigned territories.Method of Application:Qualified and interested candidates should send their CVs to ma@viabonam.com with the job title as the subject of the mail