Sales Manager

Position OverviewThe Sales Manager is responsible for driving the successful execution of BI Group's sales strategy across assigned residential and mixed-use developments in the UAE.Reporting to the Head of Sales, the Sales Manager leads the day-to-day activities of the internal sales team and broker partners, ensuring sales targets are achieved through effective leadership, customer relationship management, broker engagement, and sales execution.The role combines hands-on sales leadership with operational excellence, ensuring exceptional customer experience while maximizing project sales performance. Company OverviewBI Group is a Dubai-based real estate development company delivering high-quality residential and mixed-use developments. The company focuses on innovation, build quality, customer experience, and sustainable growth while managing projects throughout the full development lifecycle — from land acquisition and design through construction, sales, and handover. Key Responsibilities1. Sales Execution1.1 Sales PerformanceAchieve monthly, quarterly and annual sales targets. Execute sales strategies developed by the Head of Sales. Drive revenue generation across assigned projects. Monitor individual consultant performance and provide coaching. Maintain healthy sales pipelines and conversion rates. Prepare regular sales forecasts and pipeline updates. 1.2 Project SalesLead daily sales activities for assigned developments. Ensure deep product knowledge across the sales team. Present projects to clients, brokers and investors. Conduct property presentations and project launches. Monitor inventory movement and recommend release priorities. Support pricing implementation and promotional campaigns. 2. Team Leadership2.1 Sales Team ManagementSupervise, motivate and coach Sales Consultants. Set daily, weekly and monthly sales objectives. Conduct one-to-one coaching sessions. Monitor KPIs and sales activity. Foster a high-performance, customer-focused culture. Support recruitment and onboarding of new sales consultants. 3. Broker Relationship Management3.1 Broker EngagementBuild strong relationships with brokerage firms. Conduct regular broker meetings and presentations. Organize broker networking events and project briefings. Support broker onboarding and project training. Maintain strong engagement with key brokerage partners. 3.2 Broker PerformanceMonitor broker productivity. Track broker sales performance. Resolve broker operational issues. Coordinate commission documentation with Finance. Support implementation of broker incentive programmes. 4. Customer Experience4.1 Sales JourneyDeliver an exceptional customer experience throughout the buying journey. Guide customers from reservation through SPA signing. Handle customer objections and negotiations. Resolve customer escalations promptly. Ensure high customer satisfaction. 5. Sales Operations5.1 CRM & ReportingEnsure CRM is updated accurately. Track leads, opportunities and sales performance. Monitor conversion rates. Prepare weekly and monthly reports. Maintain accurate sales documentation. 5.2 ComplianceEnsure compliance with company policies and RERA regulations. Coordinate with Legal and Finance on SPA execution. Ensure reservation and sales documentation accuracy. Support collection follow-up where required. 6. Marketing CollaborationWork closely with Marketing on lead generation campaigns. Provide market feedback and customer insights. Participate in launch events, exhibitions and roadshows. Support digital campaigns and sales promotions. Ensure marketing materials remain commercially accurate. 7. Cross-Functional CoordinationCollaborate with Development, Design and Construction teams. Share customer and broker feedback. Support project launches and handover activities. Assist with product positioning recommendations based on market feedback. QualificationsEducationBachelor's Degree in Business Administration, Real Estate, Marketing or related field. ExperienceMinimum 3-5 years of real estate sales experience. Minimum 3 years in a Sales Manager or Team Leader role within a UAE real estate developer or brokerage. Proven track record in off-plan residential sales. Experience managing sales consultants and broker relationships. Strong understanding of Dubai real estate market and RERA regulations. Technical CompetenciesOff-Plan Real Estate Sales Team Leadership Broker Relationship Management CRM Systems (Salesforce, Bitrix24, HubSpot, Creatio or similar) Sales Forecasting Lead Management Sales Negotiation Customer Relationship Management Sales Reporting RERA Compliance Microsoft Office Key Success IndicatorsAchievement of individual and team sales targets. Project sales velocity. Lead-to-sale conversion rate. Broker productivity. Customer satisfaction. CRM data quality. Sales pipeline accuracy. Sales team performance. Collection and SPA completion rates.