Sales Manager

CLIENT: Leading Consumer Durables CompanyDESIGNATION: Sales Manager – Consumer DurablesLOCATION: Colombo 6, Sri LankaPACKAGE: Gross Salary – LKR 250,000 to 300,000 + Vehicle Allowance – LKR 75,000 + Performance IncentivesOVERVIEWThe company is looking for an experienced and target-driven Sales Manager to lead its sales operations and grow revenue across its consumer durables range. The ideal candidate should have a strong background in selling consumer electronics and home appliances such as air conditioners, televisions and refrigerators.The successful candidate will be responsible for achieving sales targets, leading the sales team, building strong dealer and customer relationships, and finding new business opportunities in the market. Knowledge of the retail and dealer network in Sri Lanka will be an added advantage.KEY RESPONSIBILITIESLead and manage the sales function for the consumer durables product range.Set and achieve monthly and annual sales targets.Lead, coach and monitor the performance of the sales team.Build and maintain strong relationships with dealers, retailers, showrooms and key customers.Identify new markets, customers and business opportunities to grow sales.Plan sales promotions and pricing strategies together with the marketing and management teams.Track competitor products, pricing and market trends.Work closely with the supply chain and finance teams on stock, orders and collections.Prepare and present regular sales reports and forecasts to management.Travel within the assigned territory to meet customers and support the team.PRE-REQUISITESA Bachelor’s Degree or Diploma in Sales, Marketing, Business or a related field is preferred.Minimum of 5 years’ sales experience, including at least 2 to 3 years in a team lead or managerial role.Proven experience in selling consumer durables or electronics such as AC, TV, fridge and similar appliances is a must.Good understanding of the retail and dealer network in Sri Lanka.Proven track record of meeting or exceeding sales targets.Strong negotiation, communication and relationship management skills.Fluency in English, along with Sinhala and/or Tamil.Valid driving licence.Strong leadership, analytical and problem-solving skills.