Sales Manager – Events & Exhibitions

Company DescriptionRELY Industries is a multi-disciplinary powerhouse recognized across the region for pioneering design, engineering, and production solutions in the events and exhibitions sector. The company specializes in fast-track pop-up structures, 3D thematic builds, museums and commercial fit-outs, retail furniture, exhibitions booths, weddings, and event builds. RELY Industries delivers end-to-end project services, from concept development through to fabrication and installation, with a strong focus on creativity, quality, and timely delivery.We're Hiring: Sales Manager – Events & ExhibitionRely Industries LLC is looking for an ambitious and commercially driven Sales Manager – Events & Exhibition Booths to lead our exhibition and events sales growth in Saudi Arabia.We are looking for someone who understands that exhibition sales is not simply about selling a booth — it is about understanding the client's brand, objectives, visitor experience and project requirements, then converting those needs into a winning solution.Key ResponsibilitiesDevelop and execute sales strategies for exhibition booths, custom stands, event structures and related solutions.Identify and develop new business opportunities across Saudi Arabia.Build strong relationships with corporate clients, government entities, event organizers, agencies and exhibitors.Actively leverage your personal professional network to generate new business opportunities and expand the client base.Generate leads through networking, exhibitions, industry events, LinkedIn and direct business development.Manage the complete sales cycle from lead generation → client meeting → brief → quotation → negotiation → closing → handover.Work closely with Design, Estimation, Production and Project Management teams to develop commercially viable proposals.Prepare and deliver persuasive presentations and sales pitches.Negotiate contracts, pricing and commercial terms while protecting project margins.Develop and maintain a strong sales pipeline and accurate sales forecasts.Monitor competitors, market trends and upcoming exhibitions to identify new opportunities.Achieve agreed revenue, gross margin and business development targets.What We're Looking For5+ years of B2B sales experience, preferably within exhibitions, events or related industries.Proven track record of selling custom exhibition booths / stands or event-related solutions.Strong and active professional network within the exhibitions and events ecosystem in Saudi Arabia.Demonstrated ability to generate new business through personal relationships, referrals, and networking.Strong commercial negotiation and closing skills.Ability to understand technical concepts, drawings, BOQs and project requirements.Excellent communication, presentation and relationship-building skills.Strong knowledge of the Saudi exhibition and events market.Existing client network in Riyadh is highly advantageous.GCC experience is preferred.Who Should Apply?We would particularly like to hear from Sales Managers / Business Development Managers currently working in:Exhibition Stand Contractors | Event Companies | Experiential Marketing | Event Production | Exhibition OrganizersIf you already have a strong network of exhibitors and understand how to turn exhibition opportunities into profitable projects, we want to talk to you.Apply through LinkedIn or send your CV to our recruitment team at recruitment@rely-ksa.com