Sales Manager - Fire Protection Systems

Job Title: Sales Manager – Fire Protection Systems Job SummaryThe Sales Manager – Fire Protection Systems is responsible for driving sales growth by developing new business opportunities, managing key customer relationships, and achieving revenue targets for fire protection products and services.

This role requires strong technical sales knowledge of fire alarm, fire suppression, firefighting, and life safety systems, along with the ability to lead the sales process from prospecting through project completion.Key ResponsibilitiesDevelop and implement sales strategies to achieve revenue and profitability targets.Identify and pursue new business opportunities in commercial, industrial, residential, and government sectors.Build and maintain strong relationships with consultants, contractors, developers, facility managers, and end users.Prepare and present technical and commercial proposals for fire protection systems.Review project specifications, drawings, and tender documents to identify sales opportunities.Coordinate with engineering, estimation, procurement, and project teams to ensure accurate quotations and successful project execution.Negotiate contracts, pricing, and commercial terms with customers.Monitor market trends, competitor activities, and customer requirements.Maintain an accurate sales pipeline and prepare regular sales forecasts and reports.Ensure compliance with local fire codes, regulations, and industry standards.Represent the company at industry events, exhibitions, and customer meetings.Resolve customer concerns and provide after-sales support to ensure high customer satisfaction.Lead, coach, and motivate the sales team (if applicable) to achieve departmental objectives.QualificationsBachelor’s degree in mechanical engineering, Electrical Engineering, Business Administration, or a related field.Minimum 10 years of sales experiences.Minimum 04 years of relevant experience in fire protection systems, fire alarm systems, firefighting equipment.Proven track record of achieving sales targets and developing new business.Experience with project sales, tendering, and contract negotiations.Valid driver's license.Technical KnowledgeFire alarm systemsFire suppression systems (FM-200, Novec 1230, CO₂, clean agent systems)Fire sprinkler systemsFire hydrant and hose reel systemsFire pumpsPortable fire extinguishersEmergency lighting and life safety systemsRelevant fire codes and standards (NFPA, FM Global, UL, LPCB, local civil defense requirements)SkillsExcellent sales and negotiation skillsStrong technical and commercial understandingCustomer relationship managementProposal preparation and tender managementCommunication and presentation skillsLeadership and team managementStrategic planning and business developmentProblem-solving and decision-makingTime management and organizational skillsProficiency in CRM software and Microsoft Office SuiteKey Performance Indicators (KPIs)Achievement of monthly and annual sales targetsNew customer acquisitionSales pipeline growthTender win rateGross profit marginCustomer retention and satisfactionQuotation turnaround timeCollection of outstanding paymentsMarket share growthPreferred CertificationsNFPA certification (preferred)Fire protection engineering or life safety certificationsProject management certification (PMP or equivalent) is an advantage