Sales Manager (FMCG)

You will be responsible for driving the brand's revenue, distribution, availability, and overall sales performance across KSA. This role will lead key sales channels through the distributor, while expanding the brand's presence across Traditional Trade and HORECA through the direct sales team. The ideal candidate is commercially driven, strong in negotiations, and experienced in managing FMCG/F&B sales across multiple channels.Key ResponsibilitiesSales & revenue: Own sales performance, revenue, distribution, availability, and channel growth while driving profitable growth within the budgeted P&LChannel management: Lead Modern Trade, Online, and Convenience channel performance through the distributor, including forecasting, sell-in/sell-out, availability, execution, and collectionsMarket expansion: Drive growth across Traditional Trade and HORECA through the direct sales team, expanding distribution and strengthening market presenceKey accounts: Lead customer negotiations, annual agreements, pricing, trade terms, and commercial plans with key customersTeam management: Manage, coach, and develop the sales team, tracking performance against targets, execution standards, and collectionsTrade marketing: Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributorRequirements5+ years of experience in FMCG/F&B sales in KSAStrong experience managing multiple sales channels and distributorsStrong commercial, negotiation, and account management skillsExperience managing and developing sales teamsStrong understanding of sell-in, sell-out, distribution, forecasting, and collectionsFluent in Arabic and EnglishStrong analytical, organizational, and communication skillsCommercially driven with a hands-on approach to execution