Sales Manager – General Industries

Sales Manager – General IndustriesIndustry: Industrial Equipment & Engineering SolutionsJob PurposeThe Sales Manager – General Industries will be responsible for leading and growing the company's General Industries sales business by achieving revenue and gross margin targets, expanding market presence, developing key customer relationships, and identifying new business opportunities.Key Responsibilities1. Sales & Business DevelopmentDevelop and execute sales strategies to achieve revenue, gross margin, and business growth targets.Identify and pursue new business opportunities across industrial sectors and target markets.Develop and maintain strong relationships with key customers, decision-makers, and strategic accounts.Lead the sales team in promoting the company's products, services, and integrated steam and thermal solutions.Support the team in preparing technical and commercial proposals, negotiating contracts, and closing major deals.Identify cross-selling and up-selling opportunities to maximize revenue from existing customers.2. Sales Team ManagementLead, coach, and develop the General Industries Sales team to achieve individual and team targets.Set clear sales objectives, KPIs, activity targets, and priorities for each Sales Engineer.Conduct regular sales meetings, pipeline reviews, and performance evaluations.Monitor customer visits, quotations, sales opportunities, and conversion rates.Identify performance gaps and implement corrective actions and development plans.3. Sales Planning, Pipeline & ReportingManage the sales pipeline and ensure opportunities progress effectively through the sales cycle.Prepare and monitor sales forecasts, annual sales plans, budgets, and targets.Track revenue, gross margin, order intake, and overall sales performance against targets.Ensure accurate CRM updates and timely sales reporting.Analyze sales performance, market trends, and competitor activities to identify growth opportunities.Prepare and present weekly and monthly sales reports to management.4. Market & Customer DevelopmentExpand the company's presence across General Industries and identify new customer segments and applications.Strengthen customer retention and increase business opportunities within existing accounts.Build long-term relationships with industrial customers and key decision-makers.Coordinate with Marketing, Technical, Service, and Operations teams to improve customer satisfaction and maximize sales opportunities.5. Commercial & Strategic ResponsibilitiesParticipate in pricing decisions, commercial negotiations, and strategic proposals while protecting company margins.Provide market intelligence and customer feedback to support business decisions.Support the development and implementation of commercial strategies and growth initiatives.Ensure sales activities align with the company's overall business objectives and profitability targets.Qualifications Bachelor's degree in Mechanical Power Engineering.8–10 years of experience in B2B sales, preferably in industrial equipment, engineering solutions, manufacturing, or industrial utilities.Proven experience managing and developing a sales team, preferably a team of Sales Engineers.Demonstrated success in achieving revenue, gross margin, and sales growth targets.Strong experience in business development, key account management, and solution selling.Good understanding of industrial markets, customer needs, and technical sales processes.Experience in sales planning, forecasting, pipeline management, CRM systems, and performance reporting.Strong leadership, coaching, negotiation, communication, and analytical skills.Commercially minded, customer-focused, and results-oriented.Excellent English communication skills.Willingness to travel to customer locations and industrial sites as required.