Sales Manager / National Brand Manager

Job PurposeTo lead the overall sales and commercial performance of the assigned automotive brand across the UAE, with responsibility for sales, marketing, vehicle procurement, inventory planning and principal/OEM management. The role is responsible for achieving sales volume, revenue and profitability targets while strengthening the brand’s market presence and ensuring effective coordination with the principal.Key Job AccountabilitiesDevelop and implement the annual sales and brand strategy in line with business objectives and principal expectations.Achieve agreed sales volume, revenue, gross margin and profitability targets.Lead and manage the sales team to ensure effective market coverage and achievement of individual and team targets.Develop annual and monthly sales forecasts, budgets and business plans.Manage vehicle procurement, ordering and inventory planning based on sales forecasts, market demand and stock levels.Maintain effective relationships with the OEM/principal, including business reviews, sales performance, product requirements and market updates.Coordinate with Marketing to develop and execute brand campaigns, product launches, promotions and customer engagement initiatives.Monitor market trends, competitor activities, pricing and customer preferences and recommend appropriate commercial actions.Support product positioning, pricing strategy and model/variant planning to maximise market competitiveness.Ensure optimal inventory levels and monitor stock ageing and vehicle movement to minimise commercial risk.Identify opportunities to expand the brand’s market share, customer base and sales channels.Work closely with After Sales, Finance, Marketing, Supply Chain and other internal stakeholders to ensure effective brand operations.Prepare regular sales, market, inventory and business performance reports for management and the principal.Ensure compliance with company policies, principal standards and applicable UAE regulatory requirements.Educational QualificationBachelor’s Degree in Business Administration, Marketing, Automotive Management or a related discipline.MBA or relevant professional qualification would be an advantage.ExperienceMinimum 10 years of relevant automotive industry experience in the UAE/GCC market.Strong experience in automotive sales and brand management.Demonstrated experience in principal/OEM management, vehicle procurement and inventory planning.Experience in sales planning, marketing coordination and commercial management.Proven track record of achieving sales, revenue and profitability targets.Experience managing automotive sales teams and dealer operations is preferred.Knowledge & SkillsStrong knowledge of the UAE/GCC automotive market.Automotive sales and dealership operations.Principal/OEM relationship management.Vehicle procurement and inventory management.Sales forecasting and budgeting.Brand and marketing management.Commercial and financial awareness.Market and competitor analysis.Strong negotiation and stakeholder management skills.Leadership and team management capability.Strong communication and presentation skills.