Sales Manager, Off-trade (Hong Kong Market)

1) About Us:Asahi Beer Asia (ABA) is a part of the Asahi Group - a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food.Established in Japan in 1889, listed on the Tokyo Stock Exchange, Asahi Group Holdings nowadays with a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.9 trillion annually, with over 28,000 passionate colleagues on board.Carrying forward the Asahi Group’s Mission to deliver on our promise of great taste and bring more fun to life, ABA is dedicated to the growing and expanding the group’s premium brand portfolio across East Asia, featuring legendary names like Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.2) Why Us?We are at an exciting phase of growth and acceleration, through our multi-beverage strategy, premiumization, and global brand expansion with dedication to innovation, quality and a sustainable future.Joining our team means embarking on a dynamic journey, rich in opportunities to create and unlock potential.3) About the role:The Sales Manager, Off-Trade will manage the full product portfolio to achieve volume and net sales targets across off-trade channels targets (including key retailer, ecommerce and general trade) in the Hong Kong Market and support trade marketing planning & execution in Hong Kong Market together with distributor.Key roles and responsibilities shown as below including but not limited to:Commercial Management & Distributor CollaborationJoint Business Planning (JBP): Collaborate closely with the partnering distributor's sales and trade marketing teams to establish joint annual targets, promotional calendars, and distribution goals across all off-trade sub-channels.Volume & Revenue Delivery: Monitor monthly, quarterly, and annual sales performance against key performance indicators (KPIs) and volume targets; co-develop action plans with the distributor to address performance gaps.Trade Marketing Alignment: Coordinate trade marketing initiatives with the distributor to ensure high-impact campaign rollouts, tailored retailer activations, and optimal ROI on trade spend.Channel Execution & Operational ExcellenceRetail Excellence: Oversee share of shelf, planogram compliance, visibility, pricing integrity, and promotional execution in Modern Trade (Key Accounts) and General Trade outlets.E-Commerce Strategy: Drive growth and digital visibility across key local e-commerce platforms and retailer e-store channels, ensuring optimized online product listings and campaign participation.Stock & Supply Chain Oversight: Partner with the distributor to monitor demand forecasting, stock cover levels, sell-in, and sell-through to prevent stock-outs or excess inventory.Market Intelligence & Opportunity IdentificationMarket Insights: Regularly conduct trade visits across all off-trade channels to gather real-time intelligence on competitor strategies, pricing, promotional mechanics, and shopper behavior.New Opportunity Development: Identify untapped customer segments, emerging retail formats, and new distribution opportunities.Promotion Fund Management & Commercial GovernanceTrade Spend & Promotion Budgeting: Co-plan and manage the annual trade promotion fund and A&P budget allocated to Off-Trade channels, ensuring optimal investment across Key Accounts, E-commerce, and General Trade.ROI Optimization & Post-Evaluation: Evaluate all promotional mechanics and campaigns alongside Telford to ensure investment efficiency, post-evaluating promotional ROI and ROI leakage to maximize brand margins and revenue.Distributor Claim Verification: Audit and approve distributor promotion claims, trade terms accruals, and rebate payouts in a timely and compliant manner against approved agreements and proof of execution.4) We might be a potential match if you are/have:A min. of 5-8 years of solid key account sales experience in FMCG/beverages industry, preferred in F&B industry in Hong Kong Market.Proven, hands-on experience managing key off-trade channels, e.g. CVS, supermarket, e-commerce, etc. to deliver sales results through strong analytical and negotiation skills.A strong and proven track record of consistently driving business growth.Strong negotiation skills with demonstrated experience conducting Joint Business Planning and managing complex terms with partners.Strong analytical and problem-solving abilities to navigate challenges, risk and turning insights into actions.Strong communication and interpersonal skills to collaborate effectively across functions, distributor and customers.Fluent in Chinese and English (both written and spoken), Cantonese-speaking.5) Other Employment Information:Let’s come together to “Make the World Shine”! Click "APPLY NOW" and we will explore the possibilities together!We aim to provide a diverse and inclusive dynamic workplace; we offer a competitive salary and benefits package and promote workplace well-being with development programs to advocate for your growth.We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi, we believe you can SHINE AS YOU ARE - regardless of age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.When you apply for a position with us, all the personal data and information provided by you as a job applicant will be kept strictly confidential and only used for recruitment-related purposes. You have the right to request access to and correction of your personal data related to your application. Such requests should be addressed to: hr@asahibeerasia.comAsahi Beer AsiaPart of the Asahi Group : ASAHI GROUP HOLDINGS (https://www.asahigroup-holdings.com/en/)